Team Training: Marketing & Sales

We specialize in instructor-led marketing training for learning organizations. 

Training Topics

Creating a Learning Culture

If you're on this page, then you are probably making an investment in your company's culture. It isn't about ping pong tables or free lunch, though that's nice too. Offering professional development to your team is an affordable and smart way to attract and keep top talent. 


Team Training Starts with a Plan

Whether you are a new marketing manager, a business owner, or an entrepreneur, the key to growth is continual learning. 

To get you started right, Beckmann Collaborative makes a training plan with you. Our team training services are based on real business experience along with tested methods of marketing strategy and marketing operations. Every team training includes resources for continual practice and implementation, such as written guides and videos. All team trainings begin with a training plan customized to your business.

Creating a Training Plan

Before jumping into an intensive team training session, we need a plan. Together we create a training plan that is unique to your business, your team, and your needs. 

The plan may be for marketing operations improvements, technology training, content marketing strategy, or another area of improvement. The purpose of creating a plan first is to make the absolute best use of your time and money. There is no waste on "cool ideas" that are innovative and "trendy."

Our aim is for productivity and success. 

Begin with a Planning Session

What's Included in Training?

Planning Session

Review the team roles and responsibilities, business growth needs, and barriers to success. Get a defined outline of what to expect in your team training.


Training sessions include both interactive exercises and “brain breaks” for the team to absorb the information, discuss, and bond.


Every training session includes a post-training recap. This usually comes in  the form of written notes and a recording of the training session. 

Training Topics

What topics does Beckmann Collaborative offer training in? Click a topic below to see further details.

We are certified in Zoho CRM and authorized Zoho partners. What does that mean? We really love and understand how to best use Zoho CRM with your sales strategy in mind first. We can help you get moving along.

What happens after you close that big deal in Zoho CRM? Often you  need a way to manage the project, assign tasks, and track your time. We can guide you through setup and get you actively using Zoho Projects. 

You could hire someone to create your marketing strategy for you (including us). Or you can be more hands-on and collaborate with us to develop your marketing strategy together. We will work with you one-on-one through the process. This is like working sessions and training combined. 

Before jumping into the creation of a marketing plan or marketing strategy, you need to know where things stand in your business right now. Learning how to audit your content and marketing tactics is an important and repeating activity. We can show you how to do it. 

Understanding your target customers is key to successful marketing. But do you know who your ideal customers are? We will host working sessions where you create the customer personas for your business one step at a time. Then you can use this process as a tool across marketing, product development, and operations. 

What are the steps a person takes to get from having a need that your business serves to purchasing and becoming a loyal customer? Discovering and documenting  your customer's journey can help you to find your weaknesses and strengths. This can improve your sales, marketing, and operational efficiencies. 

Do people still blog? Yes, blogging comes in many forms now - videos, podcasts, and written blog posts. We can guide you through the best practices for generating SEO optimized content that serves value to your customers and drives new traffic. 

Every business is on social media these days. There is a great divide between those who are leveraging it as a powerful marketing tool and those who are guessing. We can show you how to set realistic goals and KPIs, identify best practices, and create a social media content plan.

Pricing Options

Start with a planning session to strategize your training, then we can customize the training to your team's needs.

2 Hour Training


Includes 1 Planning Meeting

Discuss Training Needs

Review Goals & Barriers

2 Hours Team Training

Accountability Follow-up


Half-Day Training


Includes 1 Planning Session 

Discuss Training Needs

Review Goals & Barriers

4 Hours of Team Training

On-Site Training within 30 miles of Austin, Texas


Full Day Training


Includes 1 Planning Session

Discuss Training Needs

Review Goals & Barriers

6 Hours Training 

On-Site Training within 30 miles of Austin, Texas



Request a Quote

More often than not, businesses have custom needs. We work with you to scope out a training plan that is customized to your various business needs. 

Request a Quote



Candice DeRiso is a marketing strategist and trainer fascinated by the integration of consulting and training. Over the past 5 years, she has seen the positive benefits of improving processes within a business.  She knows that when processes are efficient, it creates more space for marketing and creativity on a team.  Candice is a marketing veteran with a comprehensive knowledge base.  She has experience working with large institutions like Carnegie Hall and Broadway Shows in New York City, and  also smaller organizations such as the Austin Technology Council. In addition to the team training she leads for Beckmann Collaborative, Candice is an instructor with General Assembly and Imparture Training 



Team Training Adds Value to Your Business

  • Onboarding new marketing staff members
  • Reduce employee attrition rates
  • Providing professional development experiences
  • Increase sales through the positive attitude of your staff
  • Unite the team under a consistent and focused approach to customer service and marketing
  • Create a positive team building experience while learning



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