GUEST POST by Heather Redding
We all spend the majority of our waking hours at work these days. Our careers make up a considerable portion of what we do each day and how we operate. It’s no wonder, then, that many of the most talented people in the current landscape are keen to work for companies that put their needs and satisfaction first.
The term “company culture” isn’t just a buzzword for recruitment. Your culture describes how people feel when they’re working in your office, and how connected your team is to each other and your goals. According to Deloitte, 88% of employees and 94% of team executives believe that good workplace culture is essential to any business's success.
So, how do you create a positive culture for your business?
When you’re building a successful sales and marketing strategy, where do you go first? The answer is usually you look at your CRM. Your customer relationship management tools will give you an insight into the different segments of your audience and what they need from you. These analytics provide a complete overview of the customer journey, so you can make sure that you align with your client’s needs. Everyone is different, after all.
In the same way, if you want to deliver a working experience that resonates with your employees, you need to learn more about them and their journeys every day. You can use the insights from your analytics tools to see who of your employees has had a particularly successful month so you can praise them for a job well done and celebrate their achievements.
Seeing what your employees spend the most time on will give you a broader picture of some challenges they’re facing in their daily work.
You can also help your team overcome difficulties if you notice that they spend a long time on a project or task. Looking at your marketing analytics and other essential tools, you will get an insight into some of the areas where individual employees might be struggling.
For instance, if you notice that your campaigns are always running a little behind schedule, speak to your employees about what they need to make them more efficient.
You might decide to invest in automation tools that handle repetitive tasks, like sending emails for your team members. This means that they’ll spend more of their day focusing on accomplishing more complicated tasks.
With your analytics in hand, talk to your team members about what can make life easier for them, and how you can contribute to their success. Showing support and listening to your employees helps build a relationship of mutual trust between employees and management.
Knowing you’re there to support them during challenging projects will give employees piece of mind and encourage them to see a project through with minimal friction. You may even discover that the best way to take your team to the next level is to invest in regular training sessions. These days, teams can take everything from webinars online, to digital courses to stay productive.
Investing in your employees’ development is a positive signal for them that you see their future in the company.
A lot of the work you’ll need to do to improve your company culture will revolve around discovering the needs and expectations of individual employees. However, there’s a good chance that your team members often work together on bigger projects too.
In an ideal world, all of your employees could work seamlessly together where some accomplish more than others. When you’re deciding who you need to assign to specific tasks in your team, think about how you can balance the strengths and weaknesses of different employees by pairing them with the right people.
If you know that you have some team members in your group that might be able to provide extra support to others, you could also think about setting up a mentorship program. This is a great way to spread skills throughout the entire workforce.
Analytical tools in your company can deliver benefits in a host of different ways. They show you which team members are achieving the best results, and which need extra help. They can also be an excellent source of motivation.
For instance, if you have a reporting tool that shows you how successful different campaigns are or tracks your team members' work, you can share those details with your team. Being able to see their progress can help your employees feel more focused and motivated.
At the same time, you can think about sparking some friendly competition by asking your employees to work together to achieve certain targets. If your people reach their goal, you can reward them with things like celebrations and bonus benefits.
This strategy not only enhances company culture by promoting teamwork, but also improves the efficiency and performance of your team overall. Additionally, if your people feel connected to their team members, they’re less likely to leave your business. A low employee turnover rate is a great indicator of good company culture.
Finally, keeping track of how well your employees are doing with certain projects and tasks isn’t just a strategy for improving engagement. It’s also a chance for you to see firsthand who your top performers are.
When you can see how much effort your employees are putting into their work, it’s essential to show them how much you appreciate them.
Regular recognition and rewards are crucial to keeping teams feeling motivated and inspired. Something as simple as a thank you note from a manager that highlights the great work a team member is doing can be enough in some cases.
In other situations, you might decide that it’s a good idea to give your employees a reward, like a gift or a bonus. This could be a good choice if your employees have done something that really boosted the bottom line for your company.
To make the recognition program as fair as possible, you can look at what KPIs are best representing the work that your employees do. For example, you can look at the average handling time, sales percentage, etc.
Set goals that they’ve previously proven are attainable. This way, you show that you believe in them to achieve that success again.
There’s more to running a successful business than selling the right products or having the right marketing campaigns. You’ll need to ensure that you’re making the most out of the talented people who are there to help your organization thrive. By looking at the same insights that you use to assess your campaigns' performance and success, you can spot opportunities to help your employees grow. In turn, this will help foster a positive company culture that employees will love contributing to.
Heather is a part-time assistant manager, solopreneur and writer based in Aurora, Illinois. She is also an avid reader and a tech enthusiast. When Heather is not working or writing, she enjoys her Kindle library and a hot coffee. Reach out to her on Twitter.