Beckmann Collaborative has been using Kajabi to host our online courses and resources for several years now. About two and a half years ago, we made the leap to move our entire website over to Kajabi from Wordpress. [I still love Wordpress as a website CMS].
When you need a no-code "one-stop shop" software to market and sell online courses, membership sites, products etc, Kajabi is likely to come up in your search.
You may already know that we really love marketing automation. And that is why we've been writing this series of articles on the topic. The first article was all about helping your sales team to automate in your CRM. In the second article, we dug into the specifics of automating emails - specific email automation sequences. And this article specifically talks about the cool, helpful automation tools that Kajabi offers.
If you have a coaching, training, or other online program then you may want to consider Kajabi as your LMS (Learning Management System) and sales / marketing system.
Pipelines are pre-built marketing funnel blueprints.
These template pipelines are especially useful if you are completely unsure about where to start with your marketing funnel setup. When you click on a Pipeline, it will generate pre-made landing pages, checkout pages, and email copy to help you get started. From there, you can make it your own.
This is the "hack" for anyone who is looking to get moving with selling your course or product by providing ready-to-use playbooks.
Here's an example Pipeline:
While the whole "pipeline" tool in Kajabi is the most powerful because it has all of the automations pre-set for you, you can do even more. If you have not yet read our other article that listed out some helpful email automations, then now is a good time to read it.
Similar to a CRM, the Kajabi platform gives you tools to push out broadcast emails (manually) or to automate email sequences based on a trigger.
A few email trigger ideas:
Here's an idea... let's say you have a free webinar that you want to get out into the world, especially to the people already in your Kajabi database. Guess what? You can send an email to them and automatically register them for the event.
OR you can automatically register anyone with a specific tag on their account.
I will not pretend for a minute that setting up an event and all of the pieces in Kajabi is quick if you do not use an existing Pipeline. However, it is quite easy. Follow these steps:
The last automation I like to use is the ability to grant access to one of your products or online courses. Why would you do this? Simply put... when you have teaser content that helps sell your bigger ticket items.
For example: You may be launch a robust 8 week course on your niche topic. It's great content so the price reflects it at $897. To help sell this product, you have also decided to launch a teaser mini-course that gives a bit of value for free.
First you send out a broadcast email to everyone in your database. Then, you have an automation setup that when anyone clicks the link to "learn more" about your new course, they are automatically granted an offer to your mini-course.
This sets off a few actions. It will send another email to that person saying "you've been granted an offer" to XYZ mini-course for free. Yes, people could ignore this. However, everyone likes a gift. And that is what your mini-course could be - a free gift for having some sort of interest.
There are so many other things you can automate in Kajabi with a somewhat "set it and forget it" mindset. These are just a few ideas that I've used and found helpful. If you are shopping around for a LMS and marketing automation platform right now, get a free 30 day trial of Kajabi. Always be sure to test-drive things first.
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