Set Goals > Implement > Measure > Optimize
Are people aware of your company?
Are you reaching new people on a regular basis?
What happens once a lead takes action?
Do you track the customer journey?
How do you communicate brand values & offerings?
What's your content marketing strategy?
What do your marketing processes look like?
Are you tackling work most effectively?
"Growth is never by mere chance; it is the result of forces working together."