A barrier to success in marketing and content strategy is understanding your audience. If you are unclear about your ideal customers, then how can you add value to them and convert them into loyal fans?
What is a Customer Persona?
A customer persona is a semi-fictional character or archetype that represents a segment of your target audience. We create customer personas based on data collected from research, web analytics, and customer interactions.
How does this template work?
Beckmann Collaborative built this template to lead you through 10 questions about your target audience or ideal customers. It also includes a fill-in the blanks style document that you use for making your customer personas.
Who Created This Template?
Hi, my name is Candice DeRiso.
I'm the founder of Beckmann Collaborative and the creator of this customer persona template. I've been working as a marketing strategist and business trainer for more than 13 years - focusing on the customer experience. If you'd like to learn more about me, feel free to visit my LinkedIn profile.
Enjoy the template!