Video: Automate and Track Lead Engagement

02/07/2024 08:55 AM By Candice D.

Our team has continued to strengthen our marketing strategies to keep up with the rapidly evolving digital landscape. Key to the development of any business strategy is listening to your customers and community. We have learned that there is a need for more explainer videos to support our fellow Zoho users. 


Zoho has a large suite of applications, so we had to focus our efforts where questions arise most often. We narrowed in on a few important topics such as Zoho CRM Workflows, using Zoho Forms for Lead Generation, Zoho Projects Blueprints, and Zoho CRM Merge Templates for proposals. 


This video series of helpful tutorials launched on our Youtube Channel in January. If you're looking to optimize your Zoho business applications, we invite you to join our Solutions Engineer, Jeff DeRiso each week to learn a new trick to automate or customize your Zoho processes.


CRM WORKFLOW RULES

Learn how to automate actions using CRM Workflow Rules. Using a workflow rule, you can trigger a number of custom actions based on specific criteria in your CRM records. When there's an action (such as sending an email or updating a field) in your business that always follows from a previous action, workflow rules can help you cut down on manual work.

ZOHO FORMS FOR LEAD GENERATION


You can use Zoho Forms to easily capture leads in your CRM that are coming from multiple sources on the web. In this video, we show you how to create unique URLs for the same form while also tracking detailed information about each unique the Lead Source. 


When you use pre-fill URLs in Zoho Forms and map the Lead Source to a hidden field in the form, you can map the unique source to your Lead Source field in your CRM.  The pre-fill URLs will auto-fill those fields in your form with parameters, such as the Lead Source. 


TRACK AND MANAGE LEADS IN ZOHO CRM


What are the ways you would like to better leverage your Zoho CRM to generate and manage leads?  Let us know in the comments below and maybe we can make a video to answer your request.