Our mission is to transform the way businesses use technology for growth, making the experience
seamless and intuitive. We bridge the gap between complex technology and strategic marketing to ensure our clients have the data-driven clarity needed for sustainable scale.
Our Core Values
WISDOM
INTEGRITY
COLLABORATION
FREEDOM
Our Story & Our Team


Founded in 2013, Beckmann Collaborative was built on the realization that marketing strategy is only as effective as the systems that power it. By 2017, we integrated Zoho CRM into our core offerings to provide a complete Strategy + Systems solution. Today, we specialize in Revenue Operations (RevOps), unifying sales, marketing, and technology into a single, cohesive engine.
Beckmann Collaborative is led by Candice DeRiso. With 20 years of marketing and business development experience in performing arts marketing, high-tech, and small business, Candice uses a strategy-first approach. While in New York City, she provided marketing and promotions for more than 20 Broadway shows and 360 Carnegie Hall concerts. Her range of experiences offer a cohesive background to help all kinds of businesses, such as finance professionals, attorneys, construction companies, manufacturing, realtors, and more.
Solutions Engineer, Jeff DeRiso is the architect behind the complex Zoho ecosystems delivered to clients. Leveraging a deep background in software engineering, video production, and post-production, Jeff excels at translating intricate business logic into automated workflows. His experience navigating high-stakes corporate environments enables him to design high-performance, enterprise-grade systems with precision. Jeff bridges the gap between technical requirements and strategic goals through advanced Deluge scripting and API integrations. His holistic approach ensures every custom deployment is built for data integrity, cross-departmental unity, and long-term scalability.
Solutions Engineer, Jeff DeRiso is the architect behind the complex Zoho ecosystems delivered to clients. Leveraging a deep background in software engineering, video production, and post-production, Jeff excels at translating intricate business logic into automated workflows. His experience navigating high-stakes corporate environments enables him to design high-performance, enterprise-grade systems with precision. Jeff bridges the gap between technical requirements and strategic goals through advanced Deluge scripting and API integrations. His holistic approach ensures every custom deployment is built for data integrity, cross-departmental unity, and long-term scalability.



