How We Work
Our Work involves People, Process, Brand, and Technology.
We're Your Team If You Want to Collaborate
Our work includes more than copywriting and setting up marketing automation tools. Beckmann Collaborative provides strategic planning, data management, content development, implementation plans, and analytics support to small and medium-sized businesses. The one hitch: We are NOT an agency, a virtual assistant firm, or a "do-it-for-you" team. This is a collaborative effort that requires you to participate.
Content Marketing Strategy
Pitching your products or services is very different from providing content that is truly relevant and useful to prospects and customers. Investing in a content marketing strategy is part of building a long-term asset for your business.
Marketing Operations Plans
Marketing and the digital tools supporting it have exponentially grown over the last few years. The complexity of daily marketing activities has, in turn, increased too. Marketing operations is how we make digital marketing manageable.
Before We Begin...
Getting to know you and your business is our top priority before we begin any work together. Most of the time, we can get to know each other and your business needs pretty well during your free consultation. Sometimes, we need to dive in deeper by scheduling discovery sessions with your and your team. This is how we can create a realistic proposal for you that aligns with expectations and needs.
Team Meeting to Kick Things Off
An important lesson learned over the years is that of including the team. To kick off all of our new projects and relationships, we start with a full team meeting - where our people can meet your people. This is an opportunity for us to review our plans, answer questions, and identify the right people to coordinate with throughout the process.
Following the Plan
When we start working, the strategy that we defined in our Discovery Plan is the guiding force. This is how the Beckmann Collaborative team stays focused on the right goals and KPIs to achieve a successful result for your project.
Transparent Project Management
Clients consistently compliment us on our honesty and transparency. One of the many ways we live up to our core value of integrity is by sharing our project planning. We invite you to view our progress on tasks in real-time through our project management software. You can also communicate with us through this platform for clearer feedback and updates.
Collaboration and Learning
We are Co-Creators in this work. It is vital for you to be a part of the process. Without your input, long-term success is impossible to achieve. Our culture is also one of ongoing learning, and we expect that clients will embrace this value. We are all learning together - whether it is new software, a tactic, or an industry trend. We provide both consulting and training to empower businesses for this reason.
We respect your time. Meetings are scheduled based on a real need. Each week, we share updates with our clients - whether it is by email, phone, or planned meeting. When we do get together in a meeting, everyone shows up focused on the topic at hand.