CRM stands for Customer Relationship Management. This term is used by sales teams to describe contact management for leads. Among high-tech marketers, it usually refers to the software or systems used to manage relationships.
Before you jump into a CRM software, remember that first and foremost CRM is a part of your sales and marketing strategy. If your goal is to grow long-term relationships with customers and prospects over time to increase revenue and lifetime value, then you are seeking a smart CRM strategy. Everyone has a different bend on what CRM Strategy means - ranging from personalized communications to retargeting email ads. At the end of the day, CRM is all about how you can optimize Customer Relationships to maximize your sales.
Since Beckmann Collaborative is based in Austin, TX it is easy for us to visit clients in nearby Texas cities. It is also fun to go on a road trip! This week, we had the pleasure of visiting Killeen, Texas to work with the incredible team at NextHome Tropicana Realty Our focus was on using social media marketing as an individual agent and how you can cross-pollinate your content with the company's social media.
The team at NextHome Tropicana Realty is passionate and driven to support their local community in Killeen, TX. When we talked about their professional goals as an agent, the focus was not on money or becoming a "local celebrity." These individuals were all about giving back and empowering others. Their target audience includes active-duty soldiers and their families, veteran retirees, army reserve folks, and beyond. One of the common topics was about the concept that buying a home seems...
As a company with education and professional development rooted in our mission, we spent a good amount of time searching for the right LMS (Learning Management System). While we loved using Wordpress for our website, finding an LMS plugin with a smooth integration was a challenge.
Several clients and partners talked about Teachable, Udemy, and Thinkific. All of those platforms are great for certain people and companies. For us, we found them limiting. All of those platforms have a big database of customers who are often categorized as "casual learners" or inactive. Those are not the people who get value from deep-dive training that requires logical thinking and some elbow grease to get the work done right.
For Beckmann Collaborative, Kajabi had the key elements we needed to cohesively work together. That includes a functioning website, LMS, ecommerce, triggered emails, and other marketing tools. Not only do they have all of...
Blogging in itself offers a wide array of benefits to your brand. Not only does it increase SEO, but it can also reflect your expertise to potential customers or clients. Businesses of all sizes and across many different industries have found blogging to be a strong tactic in their content marketing strategy.
Guest blogging is the practice of writing an article or blog post for another company's blog. This is a way to build relationships, increase your authority, get broader brand exposure, and (of course) build backlinks for SEO. Inbound links, also called backlinks, are a primary SEO ranking factor for search engines. Guest blogging offers an opportunity for you to write valuable content and link back to your own website.
Technical SEO Considerations:
The website must load quickly on all devices
Originally published in July 2016. Updated July 2019
We aren’t just throwing content out into the social sphere with the hope that someone will read it and be suddenly inspired to buy something, right? I hope that isn’t your perspective, because it’s a great way to fail. You are creating content that expresses your story, your business, and the value you bring to others.
When you have a specific goal for your marketing with a content theme, you are developing a marketing campaign. Consider all of the different ideas you have for your social media content: how-to posts, fun facts, inspirational quotes, FAQs, top 5 lists, etc. What is the purpose of these posts? Are there areas of commonality among those pieces? Those are your overarching themes or campaigns. When you take that concept and focus it on just social platforms it becomes social media campaigns.
Beckmann Collaborative is a marketing consulting firm offering management training programs. We co-create innovative solutions with each client to solve problems and create smart structures that allow team members to learn and grow.
These core values of Beckmann Collaborative show up in all the work we do – both consulting and training.
Wisdom: The thoughtful application of knowledge is an example of your grace.
Integrity: The act of being reliable and honest in all areas of life reflects trust.
Collaboration: The use of our collective intelligence gets us to the best outcome.
Freedom: The ability to make choices and carve a path based on what is best for you.
To unleash the capabilities of business owners and their teams. We will empower critical thinkers to work on personal mastery, especially in marketing and sales, so that they can...
Guest Post by Don Matejko
Strong presentation skills are important for any sales professional, especially when the products or services being sold are complicated, expensive and/or unfamiliar to the prospect. Some salespeople are naturally gifted presenters, but most acquire their skills through experience and training. If you are responsible for training in this area, here are important tips to bring your salespeople along quickly in the art of sales presentation.
Effective presentations require the presenter to be credible and authentic. No amount of pre-packaged text and dazzling imagery can cover up a presenter who doesn’t really know what he or she is talking about. In contrast, a presenter who exudes confidence and understanding can effectively turn prospects into customers even if the presentation itself is flawed. With this in mind, salespeople should have a very strong understanding of products, services, their company,...
A recent survey of business decision makers presented some very interesting results.
"86.8% of respondents report that their work environment is in constant flux or lacking clear correct decisions, and 40% say that they’re motivated to change their decision making process because of changing market conditions."
While we absolutely lean on data here at Beckmann Collaborative in our decision making, it's vital to hold on to our key instincts based on life/work experience. This survey by Alpha, a product testing and development company based in New York, found that the central lesson is that "while having data is certainly necessary for good decision making, it’s by no means sufficient."
For thousands of years, business owners made decisions based on their prior knowledge - the data in their minds. Within the past 15-20 years, the digital age has shifted decision making to lean exclusively on...
The following information is sourced from the Zoho CRM help guide. I found it to include helpful insights, so I'm sharing it with you.
While customer relationship management is an important aspect of running a business, it can often become overwhelming due to the extensive amount of work involved. You must always ensure you are keeping in touch with your customers through email and over the phone so you don't miss out important leads or a potential deal. In the meantime, it is also crucial to stay on top of your projects. Sometimes such multitasking may show downside effects on the overall functioning of your business.
Zoho CRM aims to make this easier for you by providing multiple features under a single platform. Collectively these feature can help you a great deal in enhancing communication with your customers.
Email: You can send emails to your customers from your Zoho CRM account. You can also integrate your personal email accounts with CRM to make sure the...
Earlier this year, I was invited to become an instructor with General Assembly. A few times each month, I would go to their offices in downtown Austin to lead classes such as Intro to Digital Marketing and Intro to Content Strategy. The experience has been more enriching than I originally anticipated. Yes, I’m getting the opportunity to share what I’ve learned by trying and failing or succeeding to others. Hooray for knowledge transfer! Along the way, I learned some valuable lessons and so I perked up when they asked if I wanted to teach even more.
This month I’m leading a 10-week part-time course two nights per week. In preparation for teaching this course, General Assembly (GA) has a thorough onboarding procedure. I call it Training the Trainer. Stepping outside of the usual approach and getting new ideas from GA was incredibly helpful.
Important Aside for Context:
I’ve been training my clients and their teams over the past 4...