Marketing News

How to Make Your Sales Training Engaging training Apr 09, 2021

[Guest Blog]

Conducting sales training is challenging no matter how experienced you are or how long you’ve been doing it. Why? Because according to studies, the attention span of an average person only lasts for about 20 minutes. After that, you will notice that some people in your audience will begin to check their mobile phones, look at their watches, look outside the window, or become restless in their seats. You need more than just professionally-prepared slide decks and engaging icebreakers to prevent any of any of that from happening.

 

Customizing your sales training essentials is the key to attention-grabbing training. Generic materials will bore your participants. The best way is to incorporate plenty of opportunities for your audience to share their thoughts, experiences, and best practices. Spice up your presentation with engaging activities that will help you...

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Tips for Creating an Account-Based Marketing Strategy for a Small Business content marketing strategy Mar 12, 2021

[Guest Blog]

As a small business owner, you probably don’t have the same size budget or marketing team of a large enterprise. That doesn’t prevent you from reaching your customers and connecting with them on a deeper level. In fact, smaller companies have a unique opportunity to build relationships with loyal customers through more personalized and specific campaigns.

One excellent way to create memorable moments as a small company is to apply an account-based marketing strategy. This approach aligns sales and marketing processes to focus on improving your emotional connection with a specific set of customers.

Account-based marketing is often an appealing choice for smaller companies because we can’t afford to throw money at the wall with broad targeting strategies to see what might stick.

So, how can you use that kind of marketing effectively?

...

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Top 10 CRM System Must-Haves crm customer relationship management Feb 19, 2021

If you're shopping around CRM software, then you'll want a checklist of the most important features to include. Maybe our little list of "must-have" CRM features will help you decide which platform is best for you. We've used a ton of different CRM software over the years. Beckmann Collaborative settled on Zoho CRM for ourselves and many of our clients. However, you may find another platform such as Keap or Hubspot is a better fit for your business. 

 

10 "Must Have" Features in a CRM

1. EASY TO LEARN

Depending on your level of comfort with technology, you and your team may find different user experiences easier than others. For example, people who have previously used Salesforce or SugarCRM in enterprise companies often like Zoho in a small business. On the other hand, if you want something that has fewer features and can covers most basic needs such as...

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Strategic Marketing Automations to Improve Your Systems crm productivity strategy Feb 08, 2021

What is your marketing automation strategy?

We often get requests to automate steps in a sales or marketing process. Sometimes it's because the sales guys don't have patience to "deal with" tracking their leads. It may be to avoid missing updates and details. 

Marketing automation can be a very smart tool for things like updating a field to reflect an update a Lead Status or generate a reminder task to follow up. However, there are the requests that cause me to shake my head and ask, "Is that really a strategic marketing automation? Or are we being lazy?"

 

This post offers you a few ideas for useful, strategic marketing automations that you can set up in your CRM, email, or marketing automation software. And if you have questions about how to do it, feel free to contact us and we can schedule a free consultation to discuss what you...

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Hiring Part-Time Content Marketing Specialist content marketing texas Jan 15, 2021

Content Marketing Specialist

About Us

Beckmann Collaborative is a growing consulting firm specializing in marketing operations, marketing strategy, and marketing training. We collaborate with business leaders and their teams to improve business performance by defining their content marketing strategy. Then we refine processes and build systems for our clients to implement their marketing efforts. Our headquarters is in the greater Austin, Texas area. However our team works remotely.

Clients describe us as lovingly honest because we are willing to share difficult truths about business and individual pitfalls. We genuinely want client companies to thrive, and that requires both honesty and empathy.

 

Job Description

This position is ideal for someone interested in marketing strategy, content marketing, and social media planning. The Content Marketing Specialist will oversee at...

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How to Encourage Customers to Leave Reviews to Grow Your Social Proof customer relationship management strategy Jan 12, 2021

[Guest Blog]

Before you purchase a product or service for the first time, you take the time to do some background checks. You ask one or two people who have used the product about their experience. If they speak ill of it, you change your mind about buying it.
Generally, online reviews help other would-be customers make the right decisions. But what if you are not a customer but actually the business owner who wants to see your customers leave reviews to grow your social proof?

Before we discuss how you can encourage users to leave reviews, let’s first establish what social proof is and why it matters.

 

What is Social Proof?

In this context, social proof is the validation of a product by having it associated with many customers.

It helps if some of the customers who have something positive to say about your product are public figures or celebrities with thousands or...

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Cheers to You! Happy Holidays from Beckmann Collaborative customer relationship management Dec 11, 2020

This year, more than ever before, we are so very grateful to work with our clients and collaborators. Randi, Elizabeth and I really enjoy supporting each company and their team. It is thanks to open minds, patience and shared drive for success that we have accomplished so much together in 2020.

In 2020 we learned and reaffirmed:

1. Trust is the Foundation.  For us, loving honesty is key to our success in building relationships of trust. Sometimes we see ways to make content marketing or CRM process better and it may contradict what clients say they want. We could bow down and pretend the client is always right, but then they would not succeed. Instead, we share honest feedback in a loving way. This is how we build a foundation of trust.

 

2. Frequent Communication. Especially in these times of remote working a an increased number of virtual meetings, communication...

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Digital Marketing Quiz strategy Sep 16, 2020

Do you really know digital marketing?

We've put together a 3 Question Quiz to test your knowledge... just for fun.

 

 

Yes, digital marketing is SO much more than statistics. Though it is helpful and fun to understand our own company statistics by evaluating our data analytics from Google Analytics, social media, CRM, email marketing, and other platforms.

How often are you measuring your marketing? If you're not sure where to start, then let's talk about it. Schedule a free consultation.

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Does your content marketing use Customer Intelligence? crm strategy Aug 11, 2020

Your Content Marketing will significantly improve once you begin applying customer intelligence and here is why...

People Buy because of other People, much more so than features or anything else. 

Customer Intelligence can help you to understand your people. 

What is Customer Intelligence?

Customer intelligence is a process of gathering and analyzing information about your clients and customers. It may include demographic details, how they interact with your business, personal preferences, and buying behaviors. We often call collect this information through the process of market research.

Marketers use this customer information to create customer personas and to build more effective content marketing strategies.  Our goal is to create a deeper relationship with customers and make business decision-making easier.

All of this sounds great,...

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Zoho Analytics: How it Works and Lessons Learned strategy zoho Jul 16, 2020

If you are new to the Zoho Suite of applications, then you will understand what I mean when I say there are a LOT of options - so many that it can be overwhelming at times. What's more challenging is that you can find similar features and functions available in different Zoho apps, and they are used in slightly different ways.

Over the years of learning as much as I can about this suite of software tools, I have often enjoyed the variety of challenges. Other times, I just want a straight answer. Among the apps that the Beckmann Collaborative team has learned (and will continue to learn about) is Zoho Analytics. What a powerful tool for a business!

 

What is Zoho Analytics?

This is a business intelligence (BI) data analytics platform. It lets you create beautiful charts and reports to easily analyze your business data. Who doesn't love data visualizations?

I can get...

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