For those of you who know me well, you might easily guess that I’m a big advocate of collaboration in business. Built into Beckmann Collaborative is the understanding that partnerships make us all stronger. When I share resources with my strategic partners, it allows us to improve the quality of each project, increase leads, expand brand awareness, and have a business confidant. These partners are purpose-driven and share some of my values.
Simply put, collaboration is the act of engaging with someone to cooperatively create something. This definition is broad enough for one to understand, but how collaboration shows up in the workplace can often be unclear. This is especially difficult if you are a business owner and have been trained to focus on competition.
When businesses come together with a common purpose to serve a shared mission or customer, we all become stronger. Collaboration means that we find ways to create a bigger impact...
Written by Randi Zimmermann
Whether in business, relationships, school assignments, or almost any situation you can think of, you can get too close to a situation and the path forward becomes dubious. Everyone experiences this barrier. You don’t have to be scared of evaluating your business.
For some reason, making decisions gets harder the closer we get to the subject matter. It becomes more difficult to see things impartially and with good judgement. Evaluating your business from an outsider’s perspective is probably one of the hardest things for a business owner to do, but it is a requirement for finding success.
We’ve all been there before – a close friend is in a terrible situation with their significant other and you just want to shake them! We ask, “why can’t you see that this isn’t going to work?” Nonetheless, you are forced to sit back and let them make their own mistakes....
An “attitude of gratitude” means having the habit of showing your thankfulness and appreciation in all parts of your life – including your business. This is a powerful tool for any small business owner or leader. Why? Your attitude can transform your life and business, or… a lack of gratitude can bring everything down.
“Researchers define appreciation as the act of acknowledging the goodness in life—in other words, seeing the positives in events, experiences, or other people (like our colleagues)… It [gratitude] recognizes how the positive things in our lives—like a success at work—are often due to forces outside of ourselves, particularly the efforts of other people.” (Greater Good Magazine)
You might say I’m already in the Thanksgiving spirit by writing this post. Really, this topic is much bigger than a holiday that has progressed to a focus on food...
What’s in your marketing message? Does your target audience understand the value you can bring to them? Are you using a consistent message about your business throughout your digital marketing footprint - from website to social media presence and beyond?
All of your content—for marketing, sales, customer service, and anything else publicly available—is a reflection of your brand message. It should be clearly understood and provide value to your audience. If you feel unsure about this, you are not alone. Branding and content strategy are not usually part of “how to start a business” education.
Since social media began as “social” endeavor, as the name references, most of us have used it to connect with friends, family, and new people. However, using it for business is a different story. When you log in to Facebook, Twitter, Instagram, LinkedIn (or whatever platform) to promote your business, your...
Have you ever exported your Facebook Analytics to take a closer look? It’s overwhelming. In fact, it seems like the designers wanted to inundate you with information so that you wouldn’t look at it. Really though, Facebook collects so much data per post that they want you to have everything available to you.
This post looks at some of the key sections in the excel spreadsheet export from Facebook analytics so that the next time you look at it, you won’t feel so overwhelmed.
Go to your Facebook Page (not personal account) and click on Export Data in the top right corner
You’ll see a pop-up box with a few options. Today, we’re looking at your posts so choose the the Post Data option. I recommend looking at a minimum of 3 months of data, so adjust the Date Range to reflect that amount of time.
This is the third part of the 3-part series about email list building strategies. Check out the first post about designing a powerful sign-up or opt-in form and the second post about 5 ways to get content clarity. The point of this series is to share some best practices. Rather than offering specific tools, I’ll let you decide how you’d like to implement these email strategies. If you know what you need from a software tool, then you don’t need me to tell you which one to choose.
Before jumping into the core focus of this post, I’d like to share a quick tip with you…
TIP: Try this promotion for a unique one-to-one targeted outreach
When you’re trying to grow your email list to launch a new product, grow your brand reach, or increase sales, that’s when marketers throw their many “quick fix” list building ideas at you. Something you should know about Beckmann Collaborative and how we offer consulting work is that we support any magical “overnight success” expectations. It happens sometimes, but the reality is that it takes a lot of work and testing to get there.
This is the second part of a 3-part series about email list building strategies. You can read the first post about designing a powerful sign-up or opt-in form here. In this series, I’m providing the best practices rather than the specific tools because if you know what you need from a software tool, then you don’t need me to tell you which one to choose.
This post looks at the types of content tools and tactics you can use to...
You’re trying to grow your email list because you are launching a new product or trying to grow your brand reach or increase sales. Email list building is the process of getting people to subscribe to your email list. This is a core element of success for many online businesses.
While searching for different strategies, you’ll come across a ton of ideas. If you’re anything like me, you may find these articles and blog posts overwhelming and sometimes biased toward affiliate partners. For these reasons, I’m breaking up the content into 3 parts and providing the best practices rather than the specific tools. If you know what you need from a software tool, then you don’t need me to tell you which one to choose.