Those who work in PR (Public Relations) are often thought of as "spinners" for their ability to spin the narrative of a bad situation in a company. How do you handle things when the world seems to be in chaos and your business is impacted? This is the situation with the Corona Virus, Swine Flu, Ebola, and sometimes the "old fashioned" Flu. All of these have impacted businesses around the world at some point. In the past, I've seen nearly an entire office spread the Flu to each other. It was like a wave - one department after another getting sick, being out for a couple of weeks, and then returning. How the management team handled it made a big difference in the company's success and longevity.
As I've watched, listened, and read to various businesses respond to this worldwide situation, some patterns begin to emerge. There are successful ways of responding that people engage with and rally...
There is a lack of trust in brands today. Why? Manipulative marketing and sales tactics. These "old school" tactics have caused the average consumer to think twice before opting in or laying down any cash. It's understandable. So how do modern marketers battle the past and build trust with their target customers?
The word "authentic" seems to often be abused and misused these days. What does it really mean to be authentic as a business or brand? The definition of authentic is, “representing one’s true nature or beliefs; true to oneself and therefore worthy of belief.” This means your brand is trustworthy and that your entire team believes in and understands the purpose of your business.
When it comes to communicating your authenticity, look to your "why." A business's brand values are guided by your why. Why have you built this business? What is the heart and...
We are excited to participate in several marketing events in the coming weeks of 2020 in Austin, Texas. If you will be attending one of these events, please let us know by filling out our Contact Form.
How do you define Client Relationship Management (CRM) in your business? What does it look like in your day to day operations?
First, let's talk about your leads. Rather than focus on how you generate leads in this article, we will review what to do once they are in your database or CRM software to nurture and develop those leads. Consider the sales process as being similar to making a new friend or dating - it is important to have that mindset at this stage of the client relationship.
The first email or phone call made to connect with a lead should be relevant to any inquiry made by that lead. Just like on a first date, you start from what you know. If that lead came in from a whitepaper he download, then (logically) you want to follow-up to check in to see if the information was valuable and answer any questions. That is quite...
When you're on a budget (of both time and money), it can be tough to step away from billable work to focus your efforts towards working "on the business." And yet, a realistic marketing plan is one of the most important things you can do to ensure that billable work continues to roll-in. Without customers, there is no business. Without marketing and sales, there are no leads to become customers.
Sorry to all of my marketing entrepreneur friends selling a formula, but I simply disagree. At its core, marketing is simply the ways a business most effectively communicates what they do and why they do it with the intention of generating revenue from those communications. No formula that someone creates will always apply to you. There will be cool ideas embedded in a formula for sure, just remember that your business - like a fingerprint - is unique to you.
How has Marketing become so Complicated?
Like any other...
As an Austin, Texas based business, Beckmann Collaborative is always seeking to build relationships in our community. Among the many organizations in the greater Austin area is an organization making a huge impact on innocent lives in a difficult situation.
"The Refuge for DMST™ was launched in November 2013. The primary purpose of The Refuge for DMST is to develop The Refuge Ranch, a long-term therapeutic ranch just outside the city of Austin, with on-site comprehensive services for girls, minors through age 19, who are survivors of sex trafficking... It is the largest, long-term, live-in rehabilitation facility for child survivors of sex trafficking in the United States." More about The Refuge
According to a study conducted by UT Austin, there are a least 79,000 minors and youth victims of sex trafficking in the state of Texas (Source: research.utexas.edu).
This issue impacts everyone in our community and speaks directly to...
This is both a part-time job and mentoring opportunity. This position is ideal for someone interested in marketing strategy, customer relationship management, marketing automation, content marketing, and social media planning. The Marketing Associate will further develop skills in an atmosphere where it is safe to fail and ask questions. While this is a part-time position, the intention is for the person to grow into a full-time role in the company or get the support needed to find an ideal job.
Whether you celebrate the holidays or not, it's hard to deny the magic that is in the air this time of year. There seems to be more hope, joy, and gratitude than usual. It's an ideal time to reflect on the year coming to a close and recognize those who have supported you in one way or another.
Thank you to our growing community of clients and partners. As we reflect on our year, it has been filled with the good fortune to have relationships with incredible people and businesses. We wish all of you a very happy holiday season filled with love, joy, and prosperity.
If you're thinking about the best way to show your gratitude and spread the holiday cheer, then consider what works best for your customers or clients. If you serve other businesses, it can be as simple as a hand-written note. You do not need to send something that is extra unique or clever for a holiday greeting to be effective. Your goal is to...
As we countdown to Thanksgiving, the new year is on the horizon. For marketers and business owners, that means one thing — it’s time to make a plan.
Your business needs a marketing plan because your marketing and sales efforts will be moot, without a defined strategy in place. Some see marketing plans as a daunting process to delay for as long as possible. At Beckmann Collaborative, we know how much fun it can be to create a fresh new marketing plan.
It's something that helps you understand your target audience, makes you think about the way to communicate your brand, evaluate competitors, and set realistic, measurable goals you can work toward.
To keep things simple, we've come up with a blueprint that organizes your Marketing Plan into Six Sections:
Whether you know it or not, you have a Brand. To get yourself in the right mindset, gather the key elements of your business' branding into one place - everything from your visual...
Dear Fellow Entrepreneur, Business Owner, Marketer, and Salesperson,
(I currently am all of these roles in my business)
Some salespeople appear to have a secret formula or to have inherited their natural sales traits, right? There's more to sales than raw talent. You don't need to be born into sales. The truth is that companies offering proper training and support are much more successful than competitors who expect their natural-born sellers to carry the load.
If you feel the pressure and fear making silly mistakes, then check out our Top 10 list of sales fails and CRM pitfalls. You can circumvent these issues in your business, as long as you have a plan and plenty of practice.
Let's start with the list of possibilities. Click any of the phrases below to read more about it or just scroll through the list.