Every industry has jargon used to define the key pieces of that profession. This marketing dictionary lists out the commonly used jargon that marketers often say. Like any other industry, some terms are used so often that we forget to explain ourselves better. On behalf of all marketers out there, I would like to apologize for the abuse of marketing jargon.
What's Included Here:
Content Marketing – A strategy that uses the creation and distribution of valuable, relevant and consistent content (i.e. blog posts, news articles, videos) to engage your audience. (Read More from the Content Marketing Institute)
Call-to-Action (CTA) – This is a copy you use to instruct your audience to...
Everyone wants to make their life easier, right?
We use email to communicate because it’s faster and easier than sending a letter using snail mail. We use social media because seeing baby pictures is nice, even if those ‘friends’ are not close anymore. Technology is driven by convenience and operational improvements. This is especially the case with some of the business management software that’s currently available. Ideally, these software tools make us happier, more productive, and better connected.
When you’re running a business, higher productivity leads to increased profits, right? Streamlining processes saves time and energy, right? Anyone who’s ever searched for the right tool to make operational improvements has discovered that making work easier is not immediately easy.
Narrowing down the choices of platform or app can be a puzzle, causing overwhelm. And that’s only the first...
Over the past 5 years, we have shared resources with our partners in efforts to support small business owners across the United States. Collaborating with these partners has enabled us to deliver the best results to consulting clients. Partnerships have also provided opportunities for us to share knowledge, connections, and save money. We aim to support partners in growing their businesses by attracting and retaining their ideal customers.
Business has evolved, and so has Beckmann Collaborative’s partner program. We are moving beyond handshake agreements to support each other. The new partner program intends to grow partner relationships with deeper roots as we grow our businesses. We are building a partner community.
The program is now accepting new partners. We are open to working with both established and up-and-coming businesses from a wide variety of...
Building strong relationships with others is a foundation of humanity. We have friends, family, coworkers, and neighbors who we devote time, energy and effort towards. Developing those individual relationships is of high importance. There is a disconnect in business where we sometimes forget that customers are people who we should be building relationships with too. Who are your customers in relation to your business’ brand?
When you open a business and begin serving people, you immediately have a brand – whether you know it or not. A brand is your reputation tied to the things you stand for in the community, and how you want the business to be viewed. This is how customer expectations are set for the interactions they have with your business. The quality and value delivered by your business is evaluated based on those...
To attract and retain the best team of employees, professional development training must be more than a fringe benefit. Both salaried and hourly employees are seeking to work for the businesses who invest in their team. It is a prerequisite for attracting those top-performers.
Make employee training an ongoing process built into your business growth strategy. As new employees become acclimated to working in your company, they continue developing their skills and grow into larger roles. There are many reasons to provide professional development opportunities to employees that directly benefit your medium or small business.
Expectations of entry-level employees have increased significantly over the past 10-15 years. Employers large and small have published job postings for entry-level positions, but requiring candidates to have 2-3 years...
For those of you who know me well, you might easily guess that I’m a big advocate of collaboration in business. Built into Beckmann Collaborative is the understanding that partnerships make us all stronger. When I share resources with my strategic partners, it allows us to improve the quality of each project, increase leads, expand brand awareness, and have a business confidant. These partners are purpose-driven and share some of my values.
Simply put, collaboration is the act of engaging with someone to cooperatively create something. This definition is broad enough for one to understand, but how collaboration shows up in the workplace can often be unclear. This is especially difficult if you are a business owner and have been trained to focus on competition.
When businesses come together with a common purpose to serve a shared mission or customer, we all become stronger. Collaboration means that we find ways to create a bigger impact...
Written by Randi Zimmermann
Whether in business, relationships, school assignments, or almost any situation you can think of, you can get too close to a situation and the path forward becomes dubious. Everyone experiences this barrier. You don’t have to be scared of evaluating your business.
For some reason, making decisions gets harder the closer we get to the subject matter. It becomes more difficult to see things impartially and with good judgement. Evaluating your business from an outsider’s perspective is probably one of the hardest things for a business owner to do, but it is a requirement for finding success.
We’ve all been there before – a close friend is in a terrible situation with their significant other and you just want to shake them! We ask, “why can’t you see that this isn’t going to work?” Nonetheless, you are forced to sit back and let them make their own mistakes....
An “attitude of gratitude” means having the habit of showing your thankfulness and appreciation in all parts of your life – including your business. This is a powerful tool for any small business owner or leader. Why? Your attitude can transform your life and business, or… a lack of gratitude can bring everything down.
“Researchers define appreciation as the act of acknowledging the goodness in life—in other words, seeing the positives in events, experiences, or other people (like our colleagues)… It [gratitude] recognizes how the positive things in our lives—like a success at work—are often due to forces outside of ourselves, particularly the efforts of other people.” (Greater Good Magazine)
You might say I’m already in the Thanksgiving spirit by writing this post. Really, this topic is much bigger than a holiday that has progressed to a focus on food...
When you are promoting your business, social media campaigns are important to your brand awareness. Get guidance about how to write and schedule your Social Media Campaigns. Once you feel confident about your plan, the final step in the process is to review and analyze what’s happened. Time to analyze and adjust. The steps towards a successful social media campaign:
1. Research Your Social Content
Whether you are new to social media marketing or have existing channels, set aside time to research competitors content as well as your own. You need to take a step back to move forward.
2. Writing and Planning Your Social Content
Social media is not about throwing content out into the world and hoping that someone will read it. You are creating content that expresses your story, your business, and the value you bring to others in a focused way – under the umbrella of a campaign.
3. Process and Scheduling Your Social Content
This is the step when you decide...
Originally published in July 2016. Updated July 2019
We aren’t just throwing content out into the social sphere with the hope that someone will read it and be suddenly inspired to buy something, right? I hope that isn’t your perspective, because it’s a great way to fail. You are creating content that expresses your story, your business, and the value you bring to others.
When you have a specific goal for your marketing with a content theme, you are developing a marketing campaign. Consider all of the different ideas you have for your social media content: how-to posts, fun facts, inspirational quotes, FAQs, top 5 lists, etc. What is the purpose of these posts? Are there areas of commonality among those pieces? Those are your overarching themes or campaigns. When you take that concept and focus it on just social platforms it becomes social media campaigns.