Email List Building Strategies: Part 3

This is the third part of the 3-part series about email list building strategies. Check out the first post about designing a powerful sign-up or opt-in form and the second post about 5 ways to get content clarity. The point of this series is to share some best practices. Rather than offering specific tools, I’ll let you decide how you’d like to implement these email strategies. If you know what you need from a software tool, then you don’t need me to tell you which one to choose.

 

Before jumping into the core focus of this post, I’d like to share a quick tip with you…

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  • Web search for competitors who rank well.
  • Thoroughly read & learn from the sign-up experiences of the first 10 pages (do it incognito mode)
  • Look closely at the people who made comments on those competitor’s pages/posts
  • Create a list of all those people and reply to their comments or scrape their email...
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Email List Building Strategies: Part 2

When you’re trying to grow your email list to launch a new product, grow your brand reach, or increase sales, that’s when marketers throw their many “quick fix” list building ideas at you. Something you should know about Beckmann Collaborative and how we offer consulting work is that we support any magical “overnight success” expectations. It happens sometimes, but the reality is that it takes a lot of work and testing to get there.

This is the second part of a 3-part series about email list building strategies. You can read the first post about designing a powerful sign-up or opt-in form here. In this series, I’m providing the best practices rather than the specific tools because if you know what you need from a software tool, then you don’t need me to tell you which one to choose.

 

5 Ways to Get Content Clarity and Build Your Email Lists

This post looks at the types of content tools and tactics you can use to...

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Email List Building Strategies: Part 1

You’re trying to grow your email list because you are launching a new product or trying to grow your brand reach or increase sales. Email list building is the process of getting people to subscribe to your email list. This is a core element of success for many online businesses.

While searching for different strategies, you’ll come across a ton of ideas. If you’re anything like me, you may find these articles and blog posts overwhelming and sometimes biased toward affiliate partners. For these reasons, I’m breaking up the content into 3 parts and providing the best practices rather than the specific tools. If you know what you need from a software tool, then you don’t need me to tell you which one to choose.

 

Before list building begins, think about who you are targeting

  1. Do you have an Ideal Customer Profile?
  2. Who are your customers and where are they online?
  3. What causes them to trust and connect with a company?
  4. Step into his or her shoes and have...
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