Analyze and Adjust Your Social Media Campaigns

When you are promoting your business, social media campaigns are important to your brand awareness. Get guidance about how to write and schedule your Social Media Campaigns.  Once you feel confident about your plan, the final step in the process is to review and analyze what’s happened. Time to analyze and adjust.  The steps towards a successful social media campaign:

1. Research Your Social Content
Whether you are new to social media marketing or have existing channels, set aside time to research competitors content as well as your own. You need to take a step back to move forward.

2. Writing and Planning Your Social Content
Social media is not about throwing content out into the world and hoping that someone will read it. You are creating content that expresses your story, your business, and the value you bring to others in a focused way – under the umbrella of a campaign.

3. Process and Scheduling Your Social Content
This is the step when you decide...

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Writing and Scheduling Your Social Media Campaigns

content marketing Jul 03, 2017

Originally published in July 2016. Updated July 2019

Writing and Planning

We aren’t just throwing content out into the social sphere with the hope that someone will read it and be suddenly inspired to buy something, right? I hope that isn’t your perspective, because it’s a great way to fail.  You are creating content that expresses your story, your business, and the value you bring to others.

 

What is a Social Media Marketing Campaign?

When you have a specific goal for your marketing with a content theme, you are developing a marketing campaign. Consider all of the different ideas you have for your social media content: how-to posts, fun facts, inspirational quotes, FAQs, top 5 lists, etc. What is the purpose of these posts? Are there areas of commonality among those pieces? Those are your overarching themes or campaigns. When you take that concept and focus it on just social platforms it becomes social media campaigns.

 

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What is your Digital Marketing footprint like?

What’s in your marketing message? Does your target audience understand the value you can bring to them? Are you using a consistent message about your business throughout your digital marketing footprint - from website to social media presence and beyond?

All of your content—for marketing, sales, customer service, and anything else publicly available—is a reflection of your brand message. It should be clearly understood and provide value to your audience.  If you feel unsure about this, you are not alone. Branding and content strategy are not usually part of “how to start a business” education.

 

Your Social Media Footprint

Since social media began as “social” endeavor, as the name references, most of us have used it to connect with friends, family, and new people. However, using it for business is a different story. When you log in to Facebook, Twitter, Instagram, LinkedIn (or whatever platform) to promote your business, your...

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Mentoring Programs Are Worth The Investment

goals training Apr 13, 2017

Since today is my birthday (Candice Beckmann), I wanted to share some personal insights from my experiences of growing up with incredible mentoring programs for developing my professional skills.

And I’d like to also express my gratitude for those individuals and employers who saw the importance of investing in me and others.

 

Mentors Make a Huge Difference

Mentoring programs help to build skills, not only in daily work duties, but also in the less tangible areas such as leadership, teamwork, confidence, and self-awareness. A great mentor provides priceless advice and guidance, which an employee or mentee will take on throughout her career. Thank you to those who have taken the time and patience to coach and support me over the years.

My life and the lives of those I work with are better because of the opportunities I had to learn and grow with past companies through training and mentoring programs. So I pay it forward as often as possible. I love being in a mentoring...

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Facebook Analytics Definitions

Uncategorized Apr 03, 2017

Have you ever exported your Facebook Analytics to take a closer look? It’s overwhelming. In fact, it seems like the designers wanted to inundate you with information so that you wouldn’t look at it. Really though, Facebook collects so much data per post that they want you to have everything available to you.

This post looks at some of the key sections in the excel spreadsheet export from Facebook analytics so that the next time you look at it, you won’t feel so overwhelmed.

 

 

Step 1: Exporting Facebook Analytics

Go to your Facebook Page (not personal account) and click on Export Data in the top right corner

 

You’ll see a pop-up box with a few options. Today, we’re looking at your posts so choose the the Post Data option. I recommend looking at a minimum of 3 months of data, so adjust the Date Range to reflect that amount of time.

The pop-up box with your export options
 TIP: If you are a Mac user, download it...
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Email List Building Strategies: Part 3

This is the third part of the 3-part series about email list building strategies. Check out the first post about designing a powerful sign-up or opt-in form and the second post about 5 ways to get content clarity. The point of this series is to share some best practices. Rather than offering specific tools, I’ll let you decide how you’d like to implement these email strategies. If you know what you need from a software tool, then you don’t need me to tell you which one to choose.

 

Before jumping into the core focus of this post, I’d like to share a quick tip with you…

TIP: Try this promotion for a unique one-to-one targeted outreach

  • Web search for competitors who rank well.
  • Thoroughly read & learn from the sign-up experiences of the first 10 pages (do it incognito mode)
  • Look closely at the people who made comments on those competitor’s pages/posts
  • Create a list of all those people and reply to their comments or scrape their email...
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Email List Building Strategies: Part 2

When you’re trying to grow your email list to launch a new product, grow your brand reach, or increase sales, that’s when marketers throw their many “quick fix” list building ideas at you. Something you should know about Beckmann Collaborative and how we offer consulting work is that we support any magical “overnight success” expectations. It happens sometimes, but the reality is that it takes a lot of work and testing to get there.

This is the second part of a 3-part series about email list building strategies. You can read the first post about designing a powerful sign-up or opt-in form here. In this series, I’m providing the best practices rather than the specific tools because if you know what you need from a software tool, then you don’t need me to tell you which one to choose.

 

5 Ways to Get Content Clarity and Build Your Email Lists

This post looks at the types of content tools and tactics you can use to...

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Email List Building Strategies: Part 1

You’re trying to grow your email list because you are launching a new product or trying to grow your brand reach or increase sales. Email list building is the process of getting people to subscribe to your email list. This is a core element of success for many online businesses.

While searching for different strategies, you’ll come across a ton of ideas. If you’re anything like me, you may find these articles and blog posts overwhelming and sometimes biased toward affiliate partners. For these reasons, I’m breaking up the content into 3 parts and providing the best practices rather than the specific tools. If you know what you need from a software tool, then you don’t need me to tell you which one to choose.

 

Before list building begins, think about who you are targeting

  1. Do you have an Ideal Customer Profile?
  2. Who are your customers and where are they online?
  3. What causes them to trust and connect with a company?
  4. Step into his or her shoes and have...
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