Marketing News

CRM Strategy and Getting Started with Zoho CRM crm customer relationship management strategy zoho Sep 05, 2019

UPDATED August 31, 2020

If you are currently shopping around for the right CRM System, chances are that you already understand the value of customer relationship management. Right? 

Do you have a clear plan or strategy for HOW your company will use Zoho CRM in your business? New technology is fun and the idea of automating processes is very appealing. The hitch is that the planning work needs to be handled before you start importing contacts and setting up automations / workflows. 

If you have already created a CRM Strategy, then jump down this page to the "Intro to Zoho CRM" section.

 

Offer Value. Listen, Watch and Ask.

Clients often ask me how to write social media posts that will connect with their customers or emails that will get high open rates from a strong subject line.

The first thing I tell them is to be sure they are offering...

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Practices to Better Employee Well-being in the Workplace guest blog strategy training Aug 26, 2019

Guest Post by Louisa Garcia Moreno

Employees today spend most of their lives in the workplace and when it’s not designed with their well-being in mind it can be a stressful and draining experience and could potentially harm their performance.

Safeguarding the mental, physical, emotional and financial health of employees in the workplace is the goal of corporate wellness. The effects that stress and poor health can have over performance levels and business success should not be underestimated. When lack of wellness inadvertently becomes part of a company’s culture it can have serious consequences for a business — what begins as employees’ poor performance may eventually translate into poor performance at a corporate level.

According to findcourses.co.uk’s 2019 L&D Report, the linking factor between well-being and business success is employee...

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5 Reasons You Need a CRM Strategy crm customer relationship management Aug 19, 2019

What is a CRM?

CRM stands for Customer Relationship Management. This term is used by sales teams to describe contact management for leads. Among high-tech marketers, it usually refers to the software or systems used to manage relationships. 


    Before you jump into a CRM software, remember that first and foremost CRM is a part of your sales and marketing strategy. If your goal is to grow long-term relationships with customers and prospects over time to increase revenue and lifetime value, then you are seeking a smart CRM strategy. Everyone has a different bend on what CRM Strategy means - ranging from personalized communications to retargeting email ads. At the end of the day, CRM is all about how you can optimize Customer Relationships to maximize your sales.

 While I could go into all of the logistics behind why CRM is vital to your business. Today...
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Social Media for Real Estate Agents Aug 02, 2019

Since Beckmann Collaborative is based in Austin, TX it is easy for us to visit clients in nearby Texas cities. It is also fun to go on a road trip! This week, we had the pleasure of visiting Killeen, Texas to work with the incredible team at NextHome Tropicana Realty  Our focus was on using social media marketing as an individual agent and how you can cross-pollinate your content with the company's social media. 

Quick Brag About This Team of Realtors

The team at NextHome Tropicana Realty is passionate and driven to support their local community in Killeen, TX. When we talked about their professional goals as an agent, the focus was not on money or becoming a "local celebrity."  These individuals were all about giving back and empowering others. Their target audience includes active-duty soldiers and their families, veteran retirees, army...

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Why We Chose Kajabi for a LMS (Learning Management System) strategy training Jul 24, 2019

UPDATED July 2021

Kajabi for your LMS (Online Courses)

As a company with education and professional development rooted in our mission, we spent a good amount of time searching for the right LMS (Learning Management System).  While we loved using Wordpress for our website, finding an LMS plugin with a smooth integration was a challenge. 

 

We Compared Kajabi to Several Others

Several clients and partners talked about Teachable, Udemy, and Thinkific. All of those platforms are great for certain people and companies. For us, we found them limiting.

Those other LMS platforms have a big database of customers who are often categorized as "casual learners" or inactive. Those are not the people who get value from deep-dive training that requires focus and some elbow grease to get the work done right.  

For Beckmann Collaborative, ...

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Guest Blogging Marketing Value & Guidelines content marketing strategy Jul 10, 2019

Blogging in itself offers a wide array of benefits to your brand. Not only does it increase SEO, but it can also reflect your expertise to potential customers or clients.  Businesses of all sizes and across many different industries have found blogging to be a strong tactic in their content marketing strategy. 

 

What is guest blogging?

Guest blogging is the practice of writing an article or blog post for another company's blog. This is a way to build relationships, increase your authority, get broader brand exposure, and (of course) build backlinks for SEO.  Inbound links, also called backlinks, are a primary SEO ranking factor for search engines. Guest blogging offers an opportunity for you to write valuable content and link back to your own website.

 

Quick Lesson About SEO (Search Engine...

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Training Your Salesforce To Master Presentations guest blog strategy training Jun 21, 2019

Guest Post by Don Matejko

Strong presentation skills are important for any sales professional, especially when the products or services being sold are complicated, expensive and/or unfamiliar to the prospect. Some salespeople are naturally gifted presenters, but most acquire their skills through experience and training. If you are responsible for training in this area, here are important tips to bring your salespeople along quickly in the art of sales presentation.

 

1. Establish a training knowledge base

Effective presentations require the presenter to be credible and authentic. No amount of pre-packaged text and dazzling imagery can cover up a presenter who doesn’t really know what he or she is talking about. In contrast, a presenter who exudes confidence and understanding can effectively turn prospects into customers even if the presentation itself is flawed. With this...

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BIG Decision Making in SMALL Business goals strategy May 28, 2019

 

UPDATED: July 2021 

Data Vs. Experience in Decision Making

For thousands of years, business owners made decisions based on their prior knowledge - the data in their minds. Within the past 15-20 years, the digital age has shifted decision making to lean exclusively on hard data. It makes sense. Your ability to set goals and plans based on data can significantly shorten the testing time. The guesswork is removed. 

As it is with so many other shifts during the digital age, we may have reached a point of going a little too extreme. Yes, data is vital to decision making. Is it the exclusive way to identify patterns and make wise decisions?  I don't think so. 

 

A recent survey of business decision makers presented some very interesting results.

"86.8% of respondents report that their work environment is in constant flux or lacking clear correct...

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Connecting with Customers Using Zoho CRM crm strategy zoho May 15, 2019

The following information is sourced from the Zoho CRM help guide. I found it to include helpful insights, so I'm sharing it with you. 

 


While customer relationship management is an important aspect of running a business, it can often become overwhelming due to the extensive amount of work involved. You must always ensure you are keeping in touch with your customers through email and over the phone so you don't miss out important leads or a potential deal. In the meantime, it is also crucial to stay on top of your projects. Sometimes such multitasking may show downside effects on the overall functioning of your business.

Zoho CRM aims to make this easier for you by providing multiple features under a single platform. Collectively, these features can help you a great deal in enhancing communication with your customers.

 

Email: You can send emails to your customers...

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Training the Trainer goals strategy training May 09, 2019

Earlier this year, I was invited to become an instructor with General Assembly. A few times each month, I would go to their offices in downtown Austin to lead classes such as Intro to Digital Marketing and Intro to Content Strategy. The experience has been more enriching than I originally anticipated. Yes, I’m getting the opportunity to share what I’ve learned by trying and failing or succeeding to others. Hooray for knowledge transfer! Along the way, I learned some valuable lessons and so I perked up when they asked if I wanted to teach even more.

 

This month I’m leading a 10-week part-time course two nights per week. In preparation for teaching this course, General Assembly (GA) has a thorough onboarding procedure. I call it Training the Trainer. Stepping outside of the usual approach and getting new ideas from GA was incredibly helpful. 

...

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