Marketing News
Would you like to…
Attract more ideal customers?
Increase your conversion rates?
Create marketing campaigns that generate engagement?
Provide useful resources for your loyal customers?
Build a feedback loop for improving your business?
If if your answer is yes, then continue reading, because this article reveals the powerful tool that so many small business owners neglect. It is highly effective, easy to use, and can completely shift the way you run your business.
What are Customer Personas?
Have you ever heard any of these phrases used before? Target Market, Target Audience, Buyer Persona, Marketing Persona, Customer Avatar
These are the phrases used to describe the semi-fictional character(s) who represent your ideal customer and ideal prospect. Businesses create these characters based on internal data on existing customers as well as external information...
What do you do when your business requires 30+ documents from the client for them to work with you?
Do you email them a list of all the documents and wait for a reply?
Do you repeatedly call the client and ask for the documents to be sent by a specific date?
This is a problem I recently faced in a marketing operations improvement project. The reason I describe it as marketing operations is because the client communication channels is key to the company’s reputation, which is their number one way of marketing themselves – strong processes and communications. The company was already a user of Zoho CRM, so making sure that the marketing operations improvements worked with that platform was important.
The Project Requirements:
- Collect 30+ forms and documents ranging from a simple contract to detailed personal financial information
- Get digital signatures on some of the...
DEFINE CRM (Customer Relationship Management)
Customer relationship management (CRM) refers to the business strategies, processes, and technology that businesses use to organize and improve relationships with customers and other key contacts such as vendors and partners. We collect data about customers, analyze the information, and use it to improve business relationships, boost customer loyalty, grow sales, and even make product improvements.
The most important letter in the CRM acronym is the R (Relationship). Whether you track relationships in a spreadsheet, a CRM software, or a notebook is not the largest concern. It is the focus on relationship building and developing empathy for your customers that is the highest priority. The collection and organization of data about those relationships shows up in your CRM system.
What’s a CRM...
How do you use Google Analytics and Zoho CRM to Create a Profile of Your Ideal Customers?
We all know Google Analytics is a powerful tool to understand what is happening on your website. The data is all anonymous, but it provides us with such interesting insights about website visitors and their behaviors.
Your Zoho CRM (Customer Relationship Management) software has a different kind of power. The data you’ve collected about the people you already know is in a centralized place where you can pull reports and see patterns.
How do you use these two business tools to create a profile of your ideal customers? There are three key areas to look into: Demographics, Behaviors, and Sources. This article looks at these areas and how you can use them to learn more about your best customers.
WHO: Customer Demographics
Figuring out the demographics of your ideal customer...
For many small and medium sized companies, the hardest part of marketing campaigns is simply managing all of the different pieces of the marketing mix. The first step toward organizing the potential chaos is to plan and schedule specific marketing campaigns.
Definition: A marketing campaign is a sustained effort to promote your product or service through a defined series of activities.
What Makes for Good Marketing Campaigns?
A good marketing campaign follows a theme, and it includes a series of touch points through each channel. While I wish that a single marketing campaign was enough effort for someone to take action, but that’s not realistic. The average consumer can take anywhere from 3 to 21 touch points before actually making a purchase. Since there is so much noise in the marketplace, repetition of a message in different channels is...
Beckmann Collaborative is now an Authorized Zoho Partner!
What is Zoho? It's is business management software that is cloud-based and can be fully integrated into every nook and cranny of a business. If you're interested, you can read their story and more about Zoho here.
What does being a Zoho authorized partner mean? It means that we have worked with the many different Zoho applications long enough to officially help other small businesses to use it.
At Beckmann Collaborative, we love marketing operations and improving processes. It's how we found Zoho. After using it within our own business for several months, we started to see how it could make our client's workflows much smoother and improve their productivity. So we've been helping several clients to implement it... so far it's going great.
The best "bang" for your buck, in our opinion,...
This Marketing Dictionary Includes Some Common Industry Terms Used (sometimes abused) by Marketers
Every industry has jargon used to define the key pieces of that profession. This marketing dictionary lists out the commonly used jargon that marketers often say. Like any other industry, some terms are used so often that we forget to explain ourselves better. On behalf of all marketers out there, I would like to apologize for the abuse of marketing jargon.
What's Included Here:
Content Marketing Dictionary of Jargon
Content Marketing – A strategy that uses the creation and distribution of valuable, relevant and consistent content (i.e. blog posts, news articles, videos) to engage your audience. (Read More from the Content Marketing...
Author: Randi Zimmermann
Everyone wants to make their life easier, right?
We use email to communicate because it’s faster and easier than sending a letter using snail mail. We use social media because seeing baby pictures is nice, even if those ‘friends’ are not close anymore. Technology is driven by convenience and operational improvements. This is especially the case with some of the business management software that’s currently available. Ideally, these software tools make us happier, more productive, and better connected.
When you’re running a business, higher productivity leads to increased profits, right? Streamlining processes saves time and energy, right? Anyone who’s ever searched for the right tool to make operational improvements has discovered that making work easier is not immediately easy.
Narrowing down the...
We are excited to announce the launch of the new Partner Program for Beckmann Collaborative!
Over the past 5 years, we have shared resources with our partners in efforts to support small business owners across the United States. Collaborating with these partners has enabled us to deliver the best results to consulting clients. Partnerships have also provided opportunities for us to share knowledge, connections, and save money. We aim to support partners in growing their businesses by attracting and retaining their ideal customers.
Business has evolved, and so has Beckmann Collaborative’s partner program. We are moving beyond handshake agreements to support each other. The new partner program intends to grow partner relationships with deeper roots as we grow our businesses. We are building a partner community.
The program is now accepting new partners. We...
Can you deliver on your brand promise for customer experience?
Your Brand + Your Customers = Customer Experience Branding
Building strong relationships with others is a foundation of humanity. We have friends, family, coworkers, and neighbors who we devote time, energy and effort towards. Developing those individual relationships is of high importance. There is a disconnect in business where we sometimes forget that customers are people who we should be building relationships with too. Who are your customers in relation to your business’ brand?
When you open a business and begin serving people, you immediately have a brand – whether you know it or not. A brand is your reputation tied to the things you stand for in the community, and how you want the business to be viewed. This is how customer expectations are set for the interactions they have...
