The phrase "Keeping up with the Jones" has long been used to describe the phenomenon that we as humans want what others have. In modern terms, we might call this F.O.M.O. (The fear of missing out). These concepts have led to the rise in Influencer Marketing.
After all, why would we want to be left out of the hot new trend and miss out on something great?
Marketers have taken this and turned it into something they can use to their advantage. Influencer Marketing.
Social media has become one of our greatest assets in marketing. You can reach people you may never have been able to reach before. This goes for the average Joe as well, who may be an influencer.
An influencer is someone who utilizes social media to grow their personal brand. An influencer has a large audience (usually on social media) in a specific niche. They are someone people listen to and follow. Their audience relates to...
Blogs are amazing tools for boosting your authority in the industry, generating leads, communicating the values that are important to you and creating a community around your business. However, merely posting content isn’t enough to attract visitors and make your blog thrive.
When you adopt blog-friendly strategies, it will boost your efforts and get the most out of your writing. In this post, we’ll be talking about five simple strategies you should use to attract more visitors to your blog.
Posting new articles often and on a consistent frequency can be a simple and effective way of attracting new visitors to your blog.
Since Google’s search algorithm loves websites that are updated often, frequent posting can improve your blog’s SEO. When frequent updates to your blog become visible to Google, it will index your website more often. This means your blog posts will be listed in the...
Remember when having a Facebook business page meant that all of your page followers would see your posts? Or maybe you remember the days when anyone could Tweet anything, as long as it wasn't pornographic? Those were the good ole days.
The big social media platforms are no longer happy places for businesses and some users. Some people claim this is a shift in society. Us marketers know that it all comes back to using the algorithm to control content - forcing businesses to spend money on ads to participate. The Pay-to-Play Model does not serve small businesses.
ZDNet said it well: Social media has become the stock exchange for public opinion. Investors seeking to capitalize on their association with the most active issues, buy low and sell high.
They have been popping up for years and years, but it was in 2020 and now into 2021 that these social platforms are in the limelight.
When reaching out to clients on social media, you have more avenues than ever to engage your target audience. Over 246 million Americans use at least one form of social media, including some lesser-known niche social media platforms according to Entrepreneur.com.
These smaller "niche" social media platforms attract individuals who wish to socialize around a particular interest, demographic, or topic. Similarly, some may be in search of smaller, more consumer-conscious platforms that they find more closely aligned with their social concerns than large players like Facebook, Instagram, and Twitter may be. Many businesses are curious as to where else their target audiences are spending their time online. Where are they flocking to outside of large, worldwide social media outlets? These are some of the niche platforms with which businesses should familiarize themselves, so as to reach their target audiences more directly. People are migrating to the following social...
Each May, the Small Business Association (SBA), hosts National Small Business Week to highlight the vital role that small businesses play in America's economy.
The goal of Small Business Week (SBW) is to celebrate and support the small businesses in our communities and beyond. While the emphasis is on shopping with these small businesses, it is also an opportunity for professional development. This year's SBW is May 2 - May 8, 2021.
The SBA goes out of its way to promote the importance of your business and existence.
1. Remember to use #SmallBusinessWeek in social posts
2. Check in with your local SCORE chapter to see if there are any workshops you can attend.
3. Partner with other small business owners to cross-promote each other. Then use it as an opportunity to educate your customers on the value of shopping local / small. ...
As a small business owner, you probably don’t have the same size budget or marketing team of a large enterprise. That doesn’t prevent you from reaching your customers and connecting with them on a deeper level. In fact, smaller companies have a unique opportunity to build relationships with loyal customers through more personalized and specific campaigns.
One excellent way to create memorable moments as a small company is to apply an account-based marketing strategy. This approach aligns sales and marketing processes to focus on improving your emotional connection with a specific set of customers.
Account-based marketing is often an appealing choice for smaller companies because we can’t afford to throw money at the wall with broad targeting strategies to see what might stick.
So, how can you use that kind of marketing effectively?
A typical Account-Based Marketing (ABM)...
Beckmann Collaborative is a growing consulting firm specializing in marketing operations, marketing strategy, and marketing training. We collaborate with business leaders and their teams to improve business performance by defining their content marketing strategy. Then we refine processes and build systems for our clients to implement their marketing efforts. Our headquarters is in the greater Austin, Texas area. However our team works remotely.
Clients describe us as lovingly honest because we are willing to share difficult truths about business and individual pitfalls. We genuinely want client companies to thrive, and that requires both honesty and empathy.
This position is ideal for someone interested in marketing strategy, content marketing, and social media planning. The Content Marketing Specialist will oversee at least 3 client accounts, managing their Content Marketing (social, blog, email, website copy updates)....
Those who work in PR (Public Relations) are often thought of as "spinners" for their ability to spin the narrative of a bad situation in a company. How do you handle things when the world seems to be in chaos and your business is impacted? This is the situation with the Corona Virus, Swine Flu, Ebola, and sometimes the "old fashioned" Flu. All of these have impacted businesses around the world at some point. In the past, I've seen nearly an entire office spread the Flu to each other. It was like a wave - one department after another getting sick, being out for a couple of weeks, and then returning. How the management team handled it made a big difference in the company's success and longevity.
As I've watched, listened, and read to various businesses respond to this worldwide situation, some patterns begin to emerge. There are successful ways of responding that people engage with and rally...
There is a lack of trust in brands today. Why? Manipulative marketing and sales tactics. These "old school" tactics have caused the average consumer to think twice before opting in or laying down any cash. It's understandable. So how do modern marketers battle the past and build trust with their target customers?
The word "authentic" seems to often be abused and misused these days. What does it really mean to be authentic as a business or brand? The definition of authentic is, “representing one’s true nature or beliefs; true to oneself and therefore worthy of belief.” This means your brand is trustworthy and that your entire team believes in and understands the purpose of your business.
When it comes to communicating your authenticity, look to your "why." A business's brand values are guided by your why. Why have you built this business? What is the heart and...
When you're on a budget (of both time and money), it can be tough to step away from billable work to focus your efforts towards working "on the business." And yet, a realistic marketing plan is one of the most important things you can do to ensure that billable work continues to roll-in. Without customers, there is no business. Without marketing and sales, there are no leads to become customers.
Sorry to all of my marketing entrepreneur friends selling a formula, but I simply disagree. At its core, marketing is simply the ways a business most effectively communicates what they do and why they do it with the intention of generating revenue from those communications. No formula that someone creates will always apply to you. There will be cool ideas embedded in a formula for sure, just remember that your business - like a fingerprint - is unique to you.
How has Marketing become so Complicated?
Like any other...