What’s in your marketing message? Does your target audience understand the value you can bring to them? Are you using a consistent message about your business throughout your digital marketing footprint - from website to social media presence and beyond?
All of your content—for marketing, sales, customer service, and anything else publicly available—is a reflection of your brand message. It should be clearly understood and provide value to your audience. If you feel unsure about this, you are not alone. Branding and content strategy are not usually part of “how to start a business” education.
Since social media began as “social” endeavor, as the name references, most of us have used it to connect with friends, family, and new people. However, using it for business is a different story. When you log in to Facebook, Twitter, Instagram, LinkedIn (or whatever platform) to promote your business, your...
This is the third part of the 3-part series about email list building strategies. Check out the first post about designing a powerful sign-up or opt-in form and the second post about 5 ways to get content clarity. The point of this series is to share some best practices. Rather than offering specific tools, I’ll let you decide how you’d like to implement these email strategies. If you know what you need from a software tool, then you don’t need me to tell you which one to choose.
Before jumping into the core focus of this post, I’d like to share a quick tip with you…
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When you’re trying to grow your email list to launch a new product, grow your brand reach, or increase sales, that’s when marketers throw their many “quick fix” list building ideas at you. Something you should know about Beckmann Collaborative and how we offer consulting work is that we support any magical “overnight success” expectations. It happens sometimes, but the reality is that it takes a lot of work and testing to get there.
This is the second part of a 3-part series about email list building strategies. You can read the first post about designing a powerful sign-up or opt-in form here. In this series, I’m providing the best practices rather than the specific tools because if you know what you need from a software tool, then you don’t need me to tell you which one to choose.
This post looks at the types of content tools and tactics you can use to...
You’re trying to grow your email list because you are launching a new product or trying to grow your brand reach or increase sales. Email list building is the process of getting people to subscribe to your email list. This is a core element of success for many online businesses.
While searching for different strategies, you’ll come across a ton of ideas. If you’re anything like me, you may find these articles and blog posts overwhelming and sometimes biased toward affiliate partners. For these reasons, I’m breaking up the content into 3 parts and providing the best practices rather than the specific tools. If you know what you need from a software tool, then you don’t need me to tell you which one to choose.