Marketing Blog

Taming the SaaS Sprawl with a Unified System

By Candice D.

Drowning in Apps? Here's why many businesses are ditching the SaaS Sprawl for a unified system - Zoho One.

05/01/2025 10:32 AM - Comment(s)

Business Email Marketing in an Overloaded World: Strategies for Success

By Candice D.

Navigating the Challenges and Opportunities of business email marketing

04/03/2025 10:35 AM - Comment(s)

Choose the Right Marketing Automation Tool

By Candice D.

In marketing automation, it's essential to choose the right tools to help streamline your processes

03/10/2025 06:52 AM - Comment(s)

Maximizing Marketing Operations with Native Zoho Integrations

By Candice D.

In a fast-paced business, marketing operations tasks include an increasing volume of data and coordinating multiple tools across departments. Whether it’s tracking leads, managing client communication, or aligning marketing campaigns with project delivery, these tasks often create a challenge to mak...

02/18/2025 10:36 AM - Comment(s)

CRM User Best Practices: Making the Most of Your CRM Software

By Candice D.

In this article about CRM User Best Practices, we provide you with five actionable steps you can take in your company to strengthen your team's use of the CRM - no matter what the team size.

12/18/2024 09:12 AM - Comment(s)

Nurture Campaigns During the Holiday Season

By Candice D.

The holiday season isn’t just about celebrating. It is also the perfect time of year for businesses to engage in nurture campaigns to build and deepen relationships.

11/19/2024 09:28 AM - Comment(s)

Data-Driven Marketing Strategy

By Candice D.

Data-driven marketing and sales strategy leverages your data and analytics to gain a deeper understanding of customer behavior, preferences, and trends.

10/18/2024 11:03 AM - Comment(s)