BIG Decision Making in SMALL Business

goals strategy May 28, 2019

A recent survey of business decision makers presented some very interesting results.

"86.8% of respondents report that their work environment is in constant flux or lacking clear correct decisions, and 40% say that they’re motivated to change their decision making process because of changing market conditions."

 

While we absolutely lean on data here at Beckmann Collaborative in our decision making, it's vital to hold on to our key instincts based on life/work experience. This survey by Alpha, a product testing and development company based in New York, found that the central lesson is that "while having data is certainly necessary for good decision making, it’s by no means sufficient."

 

Data Vs. Experience in Decision Making

For thousands of years, business owners made decisions based on their prior knowledge - the data in their minds. Within the past 15-20 years, the digital age has shifted decision making to lean exclusively on...

Continue Reading...

Training the Trainer

goals strategy training May 09, 2019

Earlier this year, I was invited to become an instructor with General Assembly. A few times each month, I would go to their offices in downtown Austin to lead classes such as Intro to Digital Marketing and Intro to Content Strategy. The experience has been more enriching than I originally anticipated. Yes, I’m getting the opportunity to share what I’ve learned by trying and failing or succeeding to others. Hooray for knowledge transfer! Along the way, I learned some valuable lessons and so I perked up when they asked if I wanted to teach even more.

 

This month I’m leading a 10-week part-time course two nights per week. In preparation for teaching this course, General Assembly (GA) has a thorough onboarding procedure. I call it Training the Trainer. Stepping outside of the usual approach and getting new ideas from GA was incredibly helpful. 

 

Important Aside for Context:

I’ve been training my clients and their teams over the past 4...

Continue Reading...

SMART Marketing Goals

goals Jan 11, 2019

Why Set Marketing Goals?

Goal setting is the foundation of all your marketing strategy and the tactics you use to fulfill on it. If you want people to make purchases through your website, then shouldn't you be tracking conversions? And if you are going posting to social media and writing blogs every week, wouldn't you like to have a clear understanding of what is working? Isn't it logical that you want to see the effective of your marketing tactics and be able to measure that success or failure?  

 

How do you create achievable marketing goals?

First, let's look at your business objectives. Wait, you have those setup... right? Does your company have a mission, vision or values? Usually, your mission or vision represent your passion for what you do. It's a good place to start the conversation about goals. For those of us in small business, we are often looking to grow and that's why we are putting all of this effort into a marketing...

Continue Reading...

Purpose-Driven Business Collaboration

goals partners training Jun 28, 2018

For those of you who know me well, you might easily guess that I’m a big advocate of collaboration in business. Built into Beckmann Collaborative is the understanding that partnerships make us all stronger. When I share resources with my strategic partners, it allows us to improve the quality of each project, increase leads, expand brand awareness, and have a business confidant. These partners are purpose-driven and share some of my values.

What Does Collaboration Mean?

Simply put, collaboration is the act of engaging with someone to cooperatively create something. This definition is broad enough for one to understand, but how collaboration shows up in the workplace can often be unclear. This is especially difficult if you are a business owner and have been trained to focus on competition.

 

When businesses come together with a common purpose to serve a shared mission or customer, we all become stronger. Collaboration means that we find ways to create a bigger impact...

Continue Reading...