Marketing News

LinkedIn Marketing Strategy for B2B Companies content marketing strategy Feb 17, 2022

B2B companies without a LinkedIn marketing strategy are missing big opportunities. 

Did you know that there are nearly 800 million individual users on LinkedIn in more than 200 countries?  

And there are over 57 million companies with business pages on the platform.

LinkedIn is definitely the place to be for businesses and professionals to market themselves. According to LinkedIn, their growth rate is currently two new members joining per second. In Microsoft's FY21 Q2 update, it was reported that user sessions grew 30% over the previous three months, and the platform's total revenue increased 23% in that period.

Things have only continued to grow. This past January, Microsoft reported that LinkedIn had record engagement on the platform last quarter. "LinkedIn has become one of the world’s largest platforms for professional events, with...

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Avoiding a Brand Identity Crisis - Starting with Values content marketing strategy Jan 13, 2022

Do you ever feel like your brand identity gets lost in the day to day operations of the company?

You aren't alone! Maintaining a strong, consistent company brand takes effort and a bit of planning.

The Beckmann Collaborative team usually asks new clients about their brand values, brand guidelines, and overall brand identity while we are onboarding. Surprisingly, the responses to these questions are often something like, "here's our logo, but we don't have any guidelines or anything."

 Our reaction internally is something like this....

 

While a brand can be whatever you want it to be, not knowing or sticking with your brand identity is a problem. 

Brand Identity: This is your brand's outward expression. It includes the company name, logo, brand values, value proposition, and all communications. It is how the world recognizes your brand as uniquely...

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A Business' Holiday List of Joyful To-Dos crm strategy Dec 01, 2021

What is your business doing to have a successful holiday season and wrap up the year nicely? 

 

We have a few ideas that may help you think about the joyful to-dos for your business this December. 

 

1. Send Personalized Cards

Yes, this is a no-brainer on your holiday to-do list as a business that cares for its customers. However, the important word in this to-do is "personalized." 

Whether you send a printed card, a gift, or even just an email, the important part of the experience for customers and partners is personalization. No one wants to feel like another number in your rolodex. Make sure they know that you know who they are and that they matter. 

Yes, there are semi-automated ways of doing this (if you really cannot afford the time). However, I emplore you (specifically B2B companies) to make time to think about your customers / clients. Aim to...

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Automating Accounting and Bookkeeping (Zoho Books Fun) strategy zoho Oct 05, 2021

Accounting and Bookkeeping Automation Ideas

As we continue our journey through some great automation ideas, this week the focus shifts to finance.

Yes, there are things in your bookkeeping and finance software to automate and make your life easier. Since we use the Zoho Finance Suite, most of the automation ideas here will reference those apps. However, many of these can be done in other platforms or by using tools such as Zapier.

If you missed the previous articles in the automation series, you can catch up. The first article was about Automations for your Sales Team.  That one provides useful CRM Automation Ideas to help your sales team close deals faster. The second article talked about Email Sequences and Email Automations where we shared clever Email Automations to engage both prospects and customers.

 

Avoiding Double Data Entry

Connect...

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Marketing Automations in Kajabi to Sell Smarter productivity strategy Sep 02, 2021

Sell Online Courses Faster with Kajabi's Marketing Automation Tools

 

Beckmann Collaborative has been using Kajabi to host our online courses and resources for several years now. About two and a half years ago, we made the leap to move our entire website over to Kajabi from Wordpress. [I still love Wordpress as a website CMS].

When you need a no-code "one-stop shop" software to market and sell online courses,  membership sites, products etc, Kajabi is likely to come up in your search. 

You may already know that we really love marketing automation. And that is why we've been writing this series of articles on the topic. The first article was all about helping your sales team to automate in your CRM. In the second article, we dug into the specifics of automating emails - specific email automation sequences. And this article specifically talks about the cool, helpful...

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Marketing Without Cookies Using a Customer Data Platform (CRM) crm strategy Jun 17, 2021

You Don't Need Third-Party Cookies

Let's be honest, third-party cookies have become the creepy "big brother" of the advertising world. Learning about the deprecation of cookies from yet another browser wasn't all that surprising with the rise in digital privacy. 

Finding customers without third-party cookies is easier than you think. It begins with your customer data platform.

 

First Party Data

If you are stressed about the change in third-party cookies, there is a glaringly obvious direction to go... first party data. 

First party data is the information your business collects directly from your customers and prospects. This is data that you own. Usually, a business will gather this data from phone calls, emails, surveys, and buying history.

Let's discuss this a little more...

A not so long time ago, marketers spent a high degree of energy on collecting data from...

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Influencer Marketing content marketing strategy Jun 02, 2021

[Guest Blog]

How Much Influence Do You Hold?

The phrase "Keeping up with the Jones" has long been used to describe the phenomenon that we as humans want what others have. In modern terms, we might call this F.O.M.O. (The fear of missing out). These concepts have led to the rise in Influencer Marketing.

After all, why would we want to be left out of the hot new trend and miss out on something great?

Marketers have taken this and turned it into something they can use to their advantage. Influencer Marketing.

What is Influencer Marketing?

Social media has become one of our greatest assets in marketing. You can reach people you may never have been able to reach before. This goes for the average Joe as well, who may be an influencer.

An influencer is someone who utilizes social media to grow their personal brand. An influencer has a large audience (usually on social media)...

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Small Business Week 2021 content marketing strategy Apr 26, 2021

Each May, the Small Business Association (SBA), hosts National Small Business Week to highlight the vital role that small businesses play in America's economy.

 

The goal of Small Business Week (SBW) is to celebrate and support the small businesses in our communities and beyond. While the emphasis is on shopping with these small businesses, it is also an opportunity for professional development. This year's SBW is May 2 - May 8, 2021. 

 

I'm a small business owner, what should I do for Small Business Week?

The SBA goes out of its way to promote the importance of your business and existence. 

Take advantage of the spotlight! 

1. Remember to use #SmallBusinessWeek in social posts

 

2. Check in with your local SCORE chapter to see if there are any workshops you can attend.

 

3. Partner with other small business owners to cross-promote each other....

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Tips for Creating an Account-Based Marketing Strategy for a Small Business content marketing strategy Mar 12, 2021

[Guest Blog]

As a small business owner, you probably don’t have the same size budget or marketing team of a large enterprise. That doesn’t prevent you from reaching your customers and connecting with them on a deeper level. In fact, smaller companies have a unique opportunity to build relationships with loyal customers through more personalized and specific campaigns.

One excellent way to create memorable moments as a small company is to apply an account-based marketing strategy. This approach aligns sales and marketing processes to focus on improving your emotional connection with a specific set of customers.

Account-based marketing is often an appealing choice for smaller companies because we can’t afford to throw money at the wall with broad targeting strategies to see what might stick.

So, how can you use that kind of marketing effectively?

...

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Strategic Marketing Automations to Improve Your Systems crm productivity strategy Feb 08, 2021

What is your marketing automation strategy?

We often get requests to automate steps in a sales or marketing process. Sometimes it's because the sales guys don't have patience to "deal with" tracking their leads. It may be to avoid missing updates and details. 

Marketing automation can be a very smart tool for things like updating a field to reflect an update a Lead Status or generate a reminder task to follow up. However, there are the requests that cause me to shake my head and ask, "Is that really a strategic marketing automation? Or are we being lazy?"

 

This post offers you a few ideas for useful, strategic marketing automations that you can set up in your CRM, email, or marketing automation software. And if you have questions about how to do it, feel free to contact us and we can schedule a free consultation to discuss what you...

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