Beckmann Collaborative has been using Kajabi to host our online courses and resources for several years now. About two and a half years ago, we made the leap to move our entire website over to Kajabi from Wordpress. [I still love Wordpress as a website CMS].
When you need a no-code "one-stop shop" software to market and sell online courses, membership sites, products etc, Kajabi is likely to come up in your search.
You may already know that we really love marketing automation. And that is why we've been writing this series of articles on the topic. The first article was all about helping your sales team to automate in your CRM. In the second article, we dug into the specifics of automating emails - specific email automation sequences. And this article specifically talks about the cool, helpful automation tools that Kajabi offers.
If you have a coaching, training, or other online program...
Let's be honest, third-party cookies have become the creepy "big brother" of the advertising world. Learning about the deprecation of cookies from yet another browser wasn't all that surprising with the rise in digital privacy.
Finding customers without third-party cookies is easier than you think. It begins with your customer data platform.
If you are stressed about the change in third-party cookies, there is a glaringly obvious direction to go... first party data.
First party data is the information your business collects directly from your customers and prospects. This is data that you own. Usually, a business will gather this data from phone calls, emails, surveys, and buying history.
Let's discuss this a little more...
A not so long time ago, marketers spent a high degree of energy on collecting data from customers to build their customer personas. This was (and still is) a fundamental marketing strategy...
The phrase "Keeping up with the Jones" has long been used to describe the phenomenon that we as humans want what others have. In modern terms, we might call this F.O.M.O. (The fear of missing out). These concepts have led to the rise in Influencer Marketing.
After all, why would we want to be left out of the hot new trend and miss out on something great?
Marketers have taken this and turned it into something they can use to their advantage. Influencer Marketing.
Social media has become one of our greatest assets in marketing. You can reach people you may never have been able to reach before. This goes for the average Joe as well, who may be an influencer.
An influencer is someone who utilizes social media to grow their personal brand. An influencer has a large audience (usually on social media) in a specific niche. They are someone people listen to and follow. Their audience relates to...
Each May, the Small Business Association (SBA), hosts National Small Business Week to highlight the vital role that small businesses play in America's economy.
The goal of Small Business Week (SBW) is to celebrate and support the small businesses in our communities and beyond. While the emphasis is on shopping with these small businesses, it is also an opportunity for professional development. This year's SBW is May 2 - May 8, 2021.
The SBA goes out of its way to promote the importance of your business and existence.
1. Remember to use #SmallBusinessWeek in social posts
2. Check in with your local SCORE chapter to see if there are any workshops you can attend.
3. Partner with other small business owners to cross-promote each other. Then use it as an opportunity to educate your customers on the value of shopping local / small. ...
As a small business owner, you probably don’t have the same size budget or marketing team of a large enterprise. That doesn’t prevent you from reaching your customers and connecting with them on a deeper level. In fact, smaller companies have a unique opportunity to build relationships with loyal customers through more personalized and specific campaigns.
One excellent way to create memorable moments as a small company is to apply an account-based marketing strategy. This approach aligns sales and marketing processes to focus on improving your emotional connection with a specific set of customers.
Account-based marketing is often an appealing choice for smaller companies because we can’t afford to throw money at the wall with broad targeting strategies to see what might stick.
So, how can you use that kind of marketing effectively?
A typical Account-Based Marketing (ABM)...
We often get requests to automate steps in a sales or marketing process. Sometimes it's because the sales guys don't have patience to "deal with" tracking their leads. It may be to avoid missing updates and details.
Marketing automation can be a very smart tool for things like updating a field to reflect an update a Lead Status or generate a reminder task to follow up. However, there are the requests that cause me to shake my head and ask, "Is that really a strategic marketing automation? Or are we being lazy?"
This post offers you a few ideas for useful, strategic marketing automations that you can set up in your CRM, email, or marketing automation software. And if you have questions about how to do it, feel free to contact us and we can schedule a free consultation to discuss what you need.
These are the marketing automation ideas you can...
Before you purchase a product or service for the first time, you take the time to do some background checks. You ask one or two people who have used the product about their experience. If they speak ill of it, you change your mind about buying it.
Generally, online reviews help other would-be customers make the right decisions. But what if you are not a customer but actually the business owner who wants to see your customers leave reviews to grow your social proof?
Before we discuss how you can encourage users to leave reviews, let’s first establish what social proof is and why it matters.
In this context, social proof is the validation of a product by having it associated with many customers.
It helps if some of the customers who have something positive to say about your product are public figures or celebrities with thousands or millions of followers behind them. When many customers take the time to review a product or service, the...
We've put together a 3 Question Quiz to test your knowledge... just for fun.
Yes, digital marketing is SO much more than statistics. Though it is helpful and fun to understand our own company statistics by evaluating our data analytics from Google Analytics, social media, CRM, email marketing, and other platforms.
How often are you measuring your marketing? If you're not sure where to start, then let's talk about it. Schedule a free consultation.
Your Content Marketing will significantly improve once you begin applying customer intelligence and here is why...
People Buy because of other People, much more so than features or anything else.
Customer Intelligence can help you to understand your people.
Customer intelligence is a process of gathering and analyzing information about your clients and customers. It may include demographic details, how they interact with your business, personal preferences, and buying behaviors. We often call collect this information through the process of market research.
Marketers use this customer information to create customer personas and to build more effective content marketing strategies. Our goal is to create a deeper relationship with customers and make business decision-making easier.
All of this sounds great, but what is a realistic way to gather this information? That's the hard part after all. You are...
If you are new to the Zoho Suite of applications, then you will understand what I mean when I say there are a LOT of options - so many that it can be overwhelming at times. What's more challenging is that you can find similar features and functions available in different Zoho apps, and they are used in slightly different ways.
Over the years of learning as much as I can about this suite of software tools, I have often enjoyed the variety of challenges. Other times, I just want a straight answer. Among the apps that the Beckmann Collaborative team has learned (and will continue to learn about) is Zoho Analytics. What a powerful tool for a business!
This is a business intelligence (BI) data analytics platform. It lets you create beautiful charts and reports to easily analyze your business data. Who doesn't love data visualizations?
I can get what I need from Google Analytics and my individual marketing channel analytics. So why would I...