We all know Google Analytics is a powerful tool to understand what is happening on your website. The data is all anonymous, but it provides us with such interesting insights about website visitors and their behaviors.
Your Zoho CRM (Customer Relationship Management) software has a different kind of power. The data you’ve collected about the people you already know is in a centralized place where you can pull reports and see patterns.
How do you use these two business tools to create a profile of your ideal customers? There are three key areas to look into: Demographics, Behaviors, and Sources. This article looks at these areas and how you can use them to learn more about your best customers.
Figuring out the demographics of your ideal customer is relatively easy. There’s data from your own business experiences as well as Google Analytics...
What is Zoho? It's is business management software that is cloud-based and can be fully integrated into every nook and cranny of a business. If you're interested, you can read their story and more about Zoho here.
What does being a Zoho authorized partner mean? It means that we have worked with the many different Zoho applications long enough to officially help other small businesses to use it.
At Beckmann Collaborative, we love marketing operations and improving processes. It's how we found Zoho. After using it within our own business for several months, we started to see how it could make our client's workflows much smoother and improve their productivity. So we've been helping several clients to implement it... so far it's going great.
The best "bang" for your buck, in our opinion, is Zoho One. This is your master-key to access all of the Zoho products. The reason you would want...
Everyone wants to make their life easier, right?
We use email to communicate because it’s faster and easier than sending a letter using snail mail. We use social media because seeing baby pictures is nice, even if those ‘friends’ are not close anymore. Technology is driven by convenience and operational improvements. This is especially the case with some of the business management software that’s currently available. Ideally, these software tools make us happier, more productive, and better connected.
When you’re running a business, higher productivity leads to increased profits, right? Streamlining processes saves time and energy, right? Anyone who’s ever searched for the right tool to make operational improvements has discovered that making work easier is not immediately easy.
Narrowing down the choices of platform or app can be a puzzle, causing overwhelm. And that’s only the first...