Upcoming Marketing Events Near Austin, Texas

texas training Feb 13, 2020

We are excited to participate in several marketing events in the coming weeks of 2020 in Austin, Texas. If you will be attending one of these events, please let us know by filling out our Contact Form

 

Social Media Week, Austin #SMWATX

  • February 26 - 28, 2020
  • SMW brings together marketing, media, and technology professionals from more than 50 countries with a curiosity and passion for new ideas, innovations and emerging trends in social media.
  • Candice DeRiso of Beckmann Collaborative will be presenting at SMWATX: How to Build a Winning Content Strategy
  • Learn More at SMWATX.com

 

South By Southwest #SXSW

  • March 13 -22, 2020
  • Experience 10 days of unparalleled discovery, learning, and networking with creatives across tech, film, and music industries at the 2020 SXSW Conference & Festivals
  • Candice DeRiso, Rachel Denton, and Meredith Gonsalves will be presenting a workshop: Develop Your Brand Strategy & Voice
  • Learn More at SXSW.com

 

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Tips for Better Client Relationship Management

How do you define Client Relationship Management (CRM) in your business? What does it look like in your day to day operations? 

 

Leads and Prospects... the Strangers in Your Business

First, let's talk about your leads. Rather than focus on how you generate leads in this article, we will review what to do once they are in your database or CRM software to nurture and develop those leads.  Consider the sales process as being similar to making a new friend or dating - it is important to have that mindset at this stage of the client relationship. 

 

1. Communicate Based on What You Know 

The first email or phone call made to connect with a lead should be relevant to any inquiry made by that lead. Just like on a first date, you start from what you know. If that lead came in from a whitepaper he download, then (logically) you want to follow-up to check in to see if the information was valuable and answer any questions. That is quite...

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The Realistic Marketing Plan

When you're on a budget (of both time and money), it can be tough to step away from billable work to focus your efforts towards working "on the business." And yet, a realistic marketing plan is one of the most important things you can do to ensure that billable work continues to roll-in. Without customers, there is no business. Without marketing and sales, there are no leads to become customers.

Marketing is NOT Rocket Science, nor is there a Magic Formula

Sorry to all of my marketing entrepreneur friends selling a formula, but I simply disagree. At its core, marketing is simply the ways a business most effectively communicates what they do and why they do it with the intention of generating revenue from those communications. No formula that someone creates will always apply to you. There will be cool ideas embedded in a formula for sure, just remember that your business - like a fingerprint - is unique to you. 

How has Marketing become so Complicated?

Like any other...

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Giving Back to the Community: The Refuge for DMST

texas Jan 10, 2020

As an Austin, Texas based business, Beckmann Collaborative is always seeking to build relationships in our community. Among the many organizations in the greater Austin area is an organization making a huge impact on innocent lives in a difficult situation. 

 

"The Refuge for DMST™ was launched in November 2013. The primary purpose of The Refuge for DMST is to develop The Refuge Ranch, a long-term therapeutic ranch just outside the city of Austin, with on-site comprehensive services for girls, minors through age 19, who are survivors of sex trafficking... It is the largest, long-term, live-in rehabilitation facility for child survivors of sex trafficking in the United States." More about The Refuge

 

According to a study conducted by UT Austin, there are a least 79,000 minors and youth victims of sex trafficking in the state of Texas (Source: research.utexas.edu). 

 

Why We Care

This issue impacts everyone in our community and speaks directly to...

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Hiring: Marketing & CRM Specialist with Beckmann Collaborative

texas Jan 03, 2020

Marketing & CRM Specialist with Beckmann Collaborative

This is both a part-time job and mentoring opportunity. This position is ideal for someone interested in marketing strategy, customer relationship management, marketing automation, content marketing, and social media planning. The Marketing Associate will further develop skills in an atmosphere where it is safe to fail and ask questions. While this is a part-time position, the intention is for the person to grow into a full-time role in the company or get the support needed to find an ideal job.

Working with Us

  • You will read and understand data from broadcast emails, Google Analytics, Zoho CRM, Facebook, Twitter, LinkedIn, and other platforms.
  • Use critical thinking skills to define and solve problems.
  • Based on data analysis, present marketing solutions for client projects to the team.
  • Be open to taking feedback that will help you grow.
  • Understand goal setting for a business as well as yourself.
  • Provide recommendations on...
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Happy Holidays from Beckmann Collaborative

Whether you celebrate the holidays or not, it's hard to deny the magic that is in the air this time of year. There seems to be more hope, joy, and gratitude than usual. It's an ideal time to reflect on the year coming to a close and recognize those who have supported you in one way or another. 

Thank you to our growing community of clients and partners. As we reflect on our year, it has been filled with the good fortune to have relationships with incredible people and businesses.  We wish all of you a very happy holiday season filled with love, joy, and prosperity. 


What Goes Into Your Business Holiday Greetings?

If you're thinking about the best way to show your gratitude and spread the holiday cheer, then consider what works best for your customers or clients. If you serve other businesses, it can be as simple as a hand-written note. You do not need to send something that is extra unique or clever for a holiday greeting to be effective. Your goal is to...

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Year End Planning: Make a Marketing Plan for 2020

As we countdown to Thanksgiving, the new year is on the horizon. For marketers and business owners, that means one thing — it’s time to make a plan. 

Your business needs a marketing plan because your marketing and sales efforts will be moot, without a defined strategy in place.  Some see marketing plans as a daunting process to delay for as long as possible. At Beckmann Collaborative, we know how much fun it can be to create a fresh new marketing plan.

It's something that helps you understand your target audience, makes you think about the way to communicate your brand, evaluate competitors, and set realistic, measurable goals you can work toward.

To keep things simple, we've come up with a blueprint that organizes your Marketing Plan into Six Sections:

1. Branding 101

Whether you know it or not, you have a Brand. To get yourself in the right mindset, gather the key elements of your business' branding into one place - everything from your visual...

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Top 10 Sales Fails and CRM Pitfalls

crm strategy zoho Nov 11, 2019

Dear Fellow Entrepreneur, Business Owner, Marketer, and Salesperson,
(I currently am all of these roles in my business) 

    Some salespeople appear to have a secret formula or to have inherited their natural sales traits, right?  There's more to sales than raw talent.  You don't need to be born into sales. The truth is that companies offering proper training and support are much more successful than competitors who expect their natural-born sellers to carry the load.

If you feel the pressure and fear making silly mistakes, then check out our Top 10 list of sales fails and CRM pitfalls. You can circumvent these issues in your business, as long as you have a plan and plenty of practice. 

 

Why Are You Struggling to Sell?

What are your Sales Fails?

Let's start with the list of possibilities. Click any of the phrases below to read more about it or just scroll through the list. 

  1. Unclear Process from Marketing to Sales
  2. Poor...
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Getting Started with Zoho Projects: Your Dashboard

zoho Oct 23, 2019

Written by Randi Zimmermann | UPDATED August 31, 2020

 

In my previous blog post, I defined Zoho Projects and some of the key features that Beckmann Collaborative uses in the application. This article dives into some of the features that you'll notice upon first logging into Zoho Projects.

The first time you log in to any project management platform, it might be intimidating. In Zoho Project you will see feeds, projects, dashboards, and task lists. No need to fear, this article will guide you through with some helpful directions. 

 

Zoho Projects Dashboard

The first screen you see will either be your feed or your dashboard - depending on the default setup with your organization. The feed is similar to one you might see in a social media feed - showing real-time updates about what tasks have been opened, closed, or commented on. This can be useful for cross-team communication.

In this article, I want to cover the features available in...

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Creating a Marketing Workflow

Mindset First: Your marketing is going to be awful if you cannot get "in the flow" to write good quality content and express something useful and interesting.  Here's a quick video with 3 Tips for Getting in the Flow


A strong content marketing strategy uses customization to engage your ideal customers and help you meet marketing goals. As a marketing team grows, things can slowly become a little "off".  The voice of your content may not be right, things may get rushed to meet deadlines, or a marketing idea may not align with your business goals. That is why we create different processes for generating better content more consistently. We call these processes workflows.

Workflow management can build efficiencies into your business, so you spend more time doing meaningful work rather than getting lost in minute details (or becoming a micromanager).

A workflow is simply a routine or recurring process used to get the best...

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